Adpulp
Advertising News and Know-How, Since 2004
By David Burn
In February of 2006, Hill Holiday scrapped their brochureware site in favor of a blog. Now they're taking things a little further and I'm intrigued by the way Baba Shetty, Hill Holliday's Chief Media Officer, describes the agency's new site: First, the site is built on a platform that gives us enormous flexibility to create scenarios that vary by user situation. The site platform is a new toy for us - allowing us to …
Continue Reading about HHCC.Com Gets Comfortable In Its New Skin →
By David Burn
Disclosure: The following company provided me a free box of MiniCards. MOO.COM, an online stationer that makes unique, highly customizable printed stationery for small businesses and individuals, today announced a new version of its well-known MiniCards. Specific updates include: Two-sided image uploading - easily incorporate corporate branding, logos, and designs on both the front and back of the MiniCards, …
By David Burn
Five years ago today we started posting articles to this site. I could reflect on all we've learned, or all I've learned as a writer, editor and ad man, but that kind of thing doesn't make for much of a celebration. Instead, I hereby raise the AdPulp glass to all who come here regularly to share your thoughts with the community (in the comments) and with us (in emails). I especially want to thank our best friends. …
By David Burn
Shar VanBoskirk, an analyst for Forrester, spent some time in Denver this week with a group of marketing exces that work for Kaiser Permanente, Genesco Retail, Radio Shack, Jones Apparel, and Adidas America. Her big takeaway: That one of the greatest challenges for interactive marketers today is getting support and cooperation from their traditional brand marketing colleagues. Opportunity, please meet Challenge. …
Continue Reading about Want to Navigate The Digital Wilds? Find A Trusty Guide Service. →
By David Burn
At the start of this century, recruiters and CDs in general market advertising agencies would not look at an online portfolio. Fuhgetaboutit. The talent scouts wanted to "pass the work around the office," I was told more than once. Today, things are much different. Now you have to have an online portfolio, although the mini-book reproduction is still a popular format and people still like something physical to hold …
By David Burn
AdPulp will be five years old next week. In blog time, that's aged. We may be old, but we don't dally. At the time of this writing there are 7137 entries in our database, not all of which were written by me. I've only written 6016 of them, thanks to the kind and expert help of Danny G., Shawn, Matt Bergantino, Tom Asacker and Wade Sturdivant. This is probably a good time to reflect on the path to here and now, but …
By David Burn
The crew at Brains on Fire reveal themselves: …
By David Burn
Armando Bellmas, a photog in Charlotte, NC, works hard to impress art buyers and art directors at Queen City ad agencies to hire him. That means emails, lunches, Tweets and whatever else he can think of. Here's something he thought of--a postcard campaign starring himself and the agencies in his sights (literally). What I liked most about this promo campaign was that is was quick and easy. No marketing plan, no …
Continue Reading about When You Want To Be Noticed, Email Is Insufficient →
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