Krop And Advance (Your Career)

At the start of this century, recruiters and CDs in general market advertising agencies would not look at an online portfolio. Fuhgetaboutit. The talent scouts wanted to “pass the work around the office,” I was told more than once.
Today, things are much different. Now you have to have an online portfolio, although the mini-book reproduction is still a popular format and people still like something physical to hold and consider.
The other day I happened upon Krop and was instantly taken by their design aesthetic. I registered and built a free online portfolio in about 20 minutes, which looks pretty good, I think.
Another great thing about Krop is the site’s jobs database. I searched “copywriter,” “Portland” and “Seattle” and found a few jobs of interest, although none in Portland.
Chris Spooner at Spoon Graphics took the time to review Krop and several other hosted portfolio solutions (including Flick, where I have a more lengthy presentation that can be viewed as a slideshow).
What’s your favorite way to present yourself and your work online? Do you feel compelled to make your site, or do the various hosted solutions work for you?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.