Disclosure: The following company provided me a free box of MiniCards. MOO.COM, an online stationer that makes unique, highly customizable printed stationery for small businesses and individuals, today announced a new version of its well-known MiniCards. Specific updates include: Two-sided image uploading - easily incorporate corporate branding, logos, and designs on both the front and back of the MiniCards, …
Cheers
Five years ago today we started posting articles to this site. I could reflect on all we've learned, or all I've learned as a writer, editor and ad man, but that kind of thing doesn't make for much of a celebration. Instead, I hereby raise the AdPulp glass to all who come here regularly to share your thoughts with the community (in the comments) and with us (in emails). I especially want to thank our best friends. …
Want to Navigate The Digital Wilds? Find A Trusty Guide Service.
Shar VanBoskirk, an analyst for Forrester, spent some time in Denver this week with a group of marketing exces that work for Kaiser Permanente, Genesco Retail, Radio Shack, Jones Apparel, and Adidas America. Her big takeaway: That one of the greatest challenges for interactive marketers today is getting support and cooperation from their traditional brand marketing colleagues. Opportunity, please meet Challenge. …
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Krop And Advance (Your Career)
At the start of this century, recruiters and CDs in general market advertising agencies would not look at an online portfolio. Fuhgetaboutit. The talent scouts wanted to "pass the work around the office," I was told more than once. Today, things are much different. Now you have to have an online portfolio, although the mini-book reproduction is still a popular format and people still like something physical to hold …
Audience Participation Time
AdPulp will be five years old next week. In blog time, that's aged. We may be old, but we don't dally. At the time of this writing there are 7137 entries in our database, not all of which were written by me. I've only written 6016 of them, thanks to the kind and expert help of Danny G., Shawn, Matt Bergantino, Tom Asacker and Wade Sturdivant. This is probably a good time to reflect on the path to here and now, but …
Brains In Front of the Firecam
The crew at Brains on Fire reveal themselves: …
When You Want To Be Noticed, Email Is Insufficient
Armando Bellmas, a photog in Charlotte, NC, works hard to impress art buyers and art directors at Queen City ad agencies to hire him. That means emails, lunches, Tweets and whatever else he can think of. Here's something he thought of--a postcard campaign starring himself and the agencies in his sights (literally). What I liked most about this promo campaign was that is was quick and easy. No marketing plan, no …
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Scattered Pictures Of The Smiles We Left Behind
Jon Fine of BuinessWeek argues that growth of "below the line" activity means marketers don't need their media partners like they once did. When it comes to advertising, marketer and media property were once partners. But that relationship, like so much else in this space these days, has gotten quite complicated. Fine also shares a cold hard fact of marketing communications life (yet one that's sort of difficult to …
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Headline Writing Exercize: Tim’s Cascade Style Unsalted Chips
Editor's note: Recently we embarked on a spec ad experiment for Tim's Cascade Style Potato Chips. I supplied some copy, but so did several readers. You might say we're crowdsourcing the copy. Whatever you call it, I'd like to continue and see if we can build a campaign together. So here's the next installment--jump in and write some copy. Headline: Your copy here Tagline: Your copy here …
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North Uses Manual Business Cards For The Win
I recently dropped in on North, the Portland agency formerly known as Johnson Sheen. Austin Ramsland and Rebecca Armstrong were kind enough to pour me a Deschutes and show me around their renovated space in industrial NW. Mid-tour we stepped into the mailroom and I noticed the open boxes of business cards sitting there. Austin and Rebecca then proceeded to show me how North does things a bit differently. The front of …
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