The New York Times and Adfreak are highlighting this self-promo campaign from Ogilvy One. Ogilvy execs apparently believe that salesmanship is a lost art. One they intend to find and revive. Rory Sutherland, vice chairman for the British operations of Ogilvy & Mather, said, “There’s an interesting case to be made that advertising has strayed […]
According to Blog Rank by invesp, AdPulp presently has 6247 RSS subscribers; 109,435 incoming links; and averages 2.9 pages per visit (among other things). I admit it’s gratifying to see these stats on some level, but I’m not posting them in order to pat Shawn, Dan and myself on the back. I’m posting them so […]
I want to send out a very special thank to Bob Knorpp of The Beancast for a live read on his 2009 Year End Show. He, and guests George Parker and Bill Green have some terribly nice things to say about us. If a Web site could blush… Knorpp frames our content as “considered commentaries” […]
Yesterday, I had a great talk over Skype with Bob Knorpp of The BeanCast and Cool Beans Group. Like me, Bob is a freelance copywriter and brand consultant, who is fighting for a foothold in the scree field of this economy. One of the things we touched on was the need to be better self-promoters, […]
“To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters in 1997
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