Look At The Size Of That Search Bar

JWT has a new agency Web site. Try to contain your excitement.
JWT_new_site.jpg
Here’s the thing that makes this agency self-promo site different: users can keep scrolling down and down and down, and more content appears. Like the new Twitter.
The scale of the site is a good match for a global company as large as JWT, but critics might ask how one goes about finding what they need? Clearly, the answer is right at the top of the page in the form of the most prominent Search Bar ever used by an an ad agency.
[via AdFreak]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.