The Olympics are endowed with many emotional, forever memorable moments. Athletes train their entire lives to appear on this world stage–a stage where the heartbreak of a loss or the triumph of a win are as real as they are overwhelming. Proctor and Gamble, and its agency partner Wieden + Kennedy, smartly built a content […]
If you watch TV this week, you will be encouraged to buy furniture. You will also be persuaded that it is the American thing to do. Is it the American thing to do? Given that the offers are zero down pay later schemes I’d say yes, pretty American. Is there a category more in need […]
Here’s an interesting use of Facebook in the retail space. A Brazilian retailer lets you see exactly how many people “like” a particular item of clothing. According to Springwise, C&A’s new “Fashion Like” initiative uses special hooks on the racks in its bricks-and-mortar store to display Facebook “likes” in real time, giving in-store shoppers a […]
Are you tired of hearing about shopper marketing? Or no, maybe you are still wondering what the hell “shopper marketing” is? It’s two words for retail, instead of one. Stuart Elliott calls shopper marketing “one of the hottest fields in advertising” in his piece on Team Enterprises, based in Fort Lauderdale, Fla. Team Enterprises is […]
Stepping out of the house can get costly when you are headed to the mall, the grocery, Costco, lunch, etc. Plus, there’s much “work” involved, parking spaces to wait for, lines to stand in and so on. Of course, there is another way. You can see what Brown will do for you. According to a […]
Courtesy of Atlanta’s Fitzgerald + Company, a new campaign for Bottom Dollar Food shuns the traditional fresh produce close-ups and bakery shots for a flying piggy bank with ‘tude.
Here’s a fascinating article from the New York Times that suggests online retailers benefit from drunk consumers: “Post-bar, inhibitions can be impacted, and that can cause shopping, and hopefully healthy impulse buying,” said Andy Page, the president of Gilt Groupe, an online retailer that is adding more sales starting at 9 p.m. to respond to […]
Is your client’s retail floor nothing more than a customer showroom for Amazon.com? For your sake and the sake of retailers on Main Street, I hope not. Yet, Amazon has its own ideas. Amazon also has a new smartphone app that encourages retail shoppers to compare prices while in the store. “The ability to check […]
According to a new Brand Keys survey, Cyber Monday was a big success for online retailers. Traffic to their web stores rose by nearly 25%, which translated to nearly $1.25 billion in sales. Brand Keys says these 15 retailers enjoyed the largest gains: 1. Amazon 2. Wal-Mart 3. Apple 4. Target 5. Zappos 6. Best […]
Target’s Flo-like character has been busy promoting Black Friday, which starts five hours from now on the East Coast. The character (invented by Wieden+Kennedy) has 15,361 followers on Twitter at this time. Pam Mandel is not one of them.