Renny Gleeson is Wieden + Kennedy's global director of digital strategy. As such, he's jacked in to the machine big time. Yet, he remains just distant enough to see himself. There is something beautiful, terrifying and powerful about the rise of ambient intimacy, and our willing adoption of the latest and greatest tools to feed it. We feed it with our hearts and souls like a confessional booth after a Las Vegas …
During The Digital Decade I Became A Content Machine
In October of '01 Bill Gates spoke about the coming "Digital Decade" and how "more people and businesses would realize their potential" via the cultural and technical transformations underway. Josh Bernoff of Forrester now agrees Gates was right. He cites broadband penetration (80% of US households now have broadband), and impressive stats on the widespread adoption of mobile phones and mobile music players to give …
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Bad Practices May Lead To Identity Correction
The Yes Men is a movie from United Artists (that we watched last night), but it's also more than that. The Yes Men are activists that go well beyond what's captured on film. The group, led by Mike Bonnano and Andy Bichlbaum, engages in "identity correction," a term they coined to describe their process of corporate identity theft. Once they acquire an identity, sometimes by publishing a copycat Web site, they pose as …
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Keep Uninformed Opinions Disguised As Rational Thinking Away From My Advertising
Tom Denari, President of Young & Laramore in Indianapolis has little use for focus groups. Isn't it common knowledge that consumers are motivated more by emotion than reason? Isn't that why brands exist? And, if we can agree that brands work on an emotional level, then why are we asking consumers to make rational judgments in testing scenarios? As soon as we ask consumers what they think of something, they stop being …
Oliver Stone “Doesn’t Understand”
Big wigs in entertainment, advertising and Internet technology gathered at Orbita US 2009, a digital media summit hosted by Terra in New York City this week. Those in attendance got the chance to hear Oliver Stone speak. "I've heard the democratic argument [for the internet] and I'm not an elitist, but ... a mashup is not a movie. It's offensive," said the director of Natural Born Killers, Wall Street, Platoon and …
Energy Drink Employs Dude Speak, Draws Scorn
According to CNET, PepsiCo has tweeted an apology on its Amp Energy Twitter account, as well as its Pepsi account, to those who may be offended by its new iPhone application, Amp Up Before You Score, which some have complained is insensitive to women. The soft-drink maker stopped short of removing the free application from Apple's App Store. …
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Down With The Spreadsheet
Shelby Bonnie, the CEO of Whiskey Media wants to kill the tradition of buying online ads on a cost per thousand (CPM) basis. In a guest post on TechCrunch, Bonnie argues: OK, Advertising Week just ended... does anyone else feel like the online advertising industry is the orchestra, playing on while the Titanic is sinking? I have been in the Internet media space for 16 years and will start by stating the obvious: The …
It’s Really The Machine’s Fault
Sony Vaio W Series claims to be the perfect machine for social media addicts. They sure have a funny way of showing it: Be sure to visit the Social Media Addicts Association web site, StopWritingOnMyWall.com, where you can make your own video confessions, sign a petition or purchase t-shirts that say things like "I Have Real Friends" and "@everyone, leave me alone!!!". This is good stuff. If AdPulp gave out awards, …
