from LA Times: Midwest Airlines is focusing on four-footed customers in hopes of wooing more of the two-footed kind. The Midwest Air Group Inc. unit announced a program Monday that gives pets a free round-trip ticket for every three domestic round-trip flights they take with their owners. By contrast, Midwest's human passengers get free round trips at 25,000 miles …
Maybe Markets Are Getting Smarter
from Promo Magazine: The "Let Them Eat Cake" sweepstakes, which supports the recent launch of Baskin-Robbins ice cream cake treats and the upcoming world premiere of The History Channel's The French Revolution, puts a new twist on Marie Antoinette's infamous statement, "Let them eat cake." Marie Antoinette, Queen of France Consumers can log onto History.com/frenchrevolution to enter the sweeps. The grand-prize …
Winn-Dixie’s Doggin’ It
from Brandweek -- In a no-brainer of a tie-in, supermarket chain Winn-Dixie is linking to Fox's upcoming film, Because of Winn-Dixie, with a new effort designed to reward those who fill shopping baskets ever higher. This week, the Jacksonville, Fla.-based chain began offering free tickets to the movie for every purchase over $200. Those who tally up more than $250 also get a copy of the book of the same name. For …
Amstel Light Flips For Freestylers
According to Promo Magazine, Amstel Light, the largest selling imported light beer in the US, has signed once again to sponsor the U.S. Freeskiing Tour. This is the third time Amstel Light has sponsored the tour. The brand will also sponsor the Amstel Light Free Skiing Sweepstakes, each week for 13 weeks ending March 18. Two grand-prize winners will get two universal adult ski passes for one of any 200 participating …
2/3 To Sales Promotion
Marketing services agencies are feeling no woes. In the following Brand Autopsy piece, the thing that jumps out is not the decline of brands gibberish, but the fact that marketers spend 2/3 of their budgets on promotions. In a recent Brandweek editorial column, Jack Gordon, CEO of AcuPOLL Research, made some astute points in the 'the decline of brands' debate. The most poignant being …
Zipatoni Fights To Stay In The Game
from Adweek: Miller Brewing this week will hear presentations from five shops competing to handle promotions for its Miller Genuine Draft and Miller Lite brands, sources said. The two incumbents, Interpublic Group's Zipatoni in St. Louis and Omnicom Group's Promotion Network in Dallas, are competing against WPP Group's Wunderman, Publicis Groupe's Frankel and independent Upshot, sources said. The nonroster shops are …
Continue Reading about Zipatoni Fights To Stay In The Game →
Pepsi Makes “Smart Choices” About Obesity
from Promo Magazine: Pepsi PepsiCo, Inc. and Discovery Communications have joined in a $10 million marketing campaign to promote the soft drink maker's new program designed to help consumers make healthy choices. The program centers on PepsiCo's new "Smart Spot" program, a green symbol on packaging designed to help shoppers identify more than 100 food and beverage products from PepsiCo that will contribute to …
Continue Reading about Pepsi Makes “Smart Choices” About Obesity →
Yo, Chill With All The Sales Promotions
from AdAge: The chief executive of WPP Group, Martin Sorrell, told the Credit Suisse Conference today that 2004 "was a relatively good year." Speaking in the Grand Ballroom of the Plaza Hotel, Mr. Sorrell kicked off the "Media and Telcom Week" gathering with his 8 a.m. presentation. He also predicted that the advertising industry's expansion will slow in 2005. Factors contributing to this, he said, include the U.S. …
Continue Reading about Yo, Chill With All The Sales Promotions →
