Zipatoni Fights To Stay In The Game

from Adweek: Miller Brewing this week will hear presentations from five shops competing to handle promotions for its Miller Genuine Draft and Miller Lite brands, sources said.
The two incumbents, Interpublic Group’s Zipatoni in St. Louis and Omnicom Group’s Promotion Network in Dallas, are competing against WPP Group’s Wunderman, Publicis Groupe’s Frankel and independent Upshot, sources said. The nonroster shops are all in Chicago.
Agency officials declined comment or referred calls to the client. A Miller representative said only that a decision is expected in January. The rep would not confirm the list of contenders.
Miller spent about $200 million advertising the two brands in 2003, according to Nielsen Monitor-Plus. Promotional spending could not be determined.
The agency is also reviewing its events marketing chores, now handled by Omnicom’s GMR Marketing in Milwaukee.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.