When Dogs Fly

from LA Times: Midwest Airlines is focusing on four-footed customers in hopes of wooing more of the two-footed kind.
The Midwest Air Group Inc. unit announced a program Monday that gives pets a free round-trip ticket for every three domestic round-trip flights they take with their owners.
By contrast, Midwest’s human passengers get free round trips at 25,000 miles

Comments

comments

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.