Lewis Lazare shares some worthwhile tidbits today in his Chicago Sun Times advertising column. • The Joffrey Ballet and Ghirardelli Soda Fountain & Chocolate Shop are teaming up to promote Joffrey's 50th anniversary and Ghirardelli's 10th year in Chicago. Ghirardelli has unveiled a new shop window display with Joffrey costumes, the first time anything but chocolate will have been featured there. • Dunkin' Brands is …
“Fills You With Volcanicity” Takes On Whole New Meaning
From a public relations perspective, a blog can be a great tool to help manage a brand crisis. Too bad Volvic doesn't have one in place. Yahoo News: French food and drink group Danone said it was investigating a report in Britain that a potentially harmful chemical had been detected in bottles of Volvic, one of its leading brands of mineral water. Danone said it was "actively investigating the exact cause of this …
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Publix Has A PR Problem
Hyku points to Publix I/S Associate Against Offshoring, a blog which is highly critical of outsourcing, particularly outsourcing of Information Systems work by Lakeland-based grocer, Publix. More and more of the business knowledge at Publix is being transfered to Infosys contractors. More and more of the development is done offshore. Our strength at Publix requires that we not relenquish this knowledge, however we do …
Ogilvy PR Uses RSS To Publish Their Reading List
Steve Rubel points to Ogilvy PR's new site where they share their blog reading list and encourage users to put these sites in their own RSS readers, or to use Ogilvy's new site as their RSS feeding trough. On a related note, Robbin Phillips, Brains On Fire's Courageous President, wants to change the name of RSS. I suggested we call RSS "Pull Ups," as a tip of the hat to pull technology, the opposite of pushing …
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Bitch Dog Stunt Bitch Slaps Cable Company
Comcast is in deep doo doo. According to The New York Times: LaChania Govan said she got bounced around by her cable company when she called to complain. She made dozens of calls and was even transferred to a person who spoke Spanish -- a language she doesn't understand. But when she got her August bill from Comcast she had no trouble understanding she'd made somebody mad. It was addressed to ''Bitch Dog.'' ''I was …
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The Anti-Hugh
Tom Asacker writing on 800-CEO-READ this morning shares this pearl: For the record I don't believe in the death of ordinary, or anything else for that matter. Take advertising. If I hear someone predict the death of advertising one more time, I'm going to throw up. Advertising is a huge brand enhancer. Sure, it needs to evolve to keep up with today's skeptical and sophisticated audience. But it is certainly not …
Pakastani Girl Gets Windows
In a bit of good pr for Microsoft, Misbehaving and Popgadget both point to this Seattle Post-Intelligencer article on Arfa Karim Randhawa, a 10-year-old girl from Pakistan and the youngest Microsoft Certified Professional in the world. Arfa, who has created basic Windows applications, such as a calculator and a sorting program, primarily in the C# programming language, received the certification when she was still …
Marinate In Vodka For Best Results
Lewis Lazare: Why are we not surprised that Fremont Co., one of the nation's largest producers of sauerkraut, was having trouble getting younger consumers interested in its product? The rather unappetizing-sounding product name alone could turn off millions of customers. Lacking a giant advertising budget, the Fremont, Ohio-based company recently turned to an unlikely resource, Chicago public relations firm …
