Lewis Lazare shares some worthwhile tidbits today in his Chicago Sun Times advertising column.
• The Joffrey Ballet and Ghirardelli Soda Fountain & Chocolate Shop are teaming up to promote Joffrey’s 50th anniversary and Ghirardelli’s 10th year in Chicago. Ghirardelli has unveiled a new shop window display with Joffrey costumes, the first time anything but chocolate will have been featured there.
• Dunkin’ Brands is rebranding 46 Togo’s stores nationwide to a new Dunkin’ Deli concept, including 23 Togo’s in the Chicago area. The Dunkin’ Deli was developed to leverage the brand recognition associated with Dunkin’ Donuts. The changeover begins this week.
• Starting today, public relations professionals will have free access to a new daily source of news information, analysis and opinion. Called the “Daily Dog,” the service will be published online by the Bulldog Reporter at www.bulldogreporter.com/dailydog.
