Bitch Dog Stunt Bitch Slaps Cable Company

Comcast is in deep doo doo.
According to The New York Times:

LaChania Govan said she got bounced around by her cable company when she called to complain. She made dozens of calls and was even transferred to a person who spoke Spanish — a language she doesn’t understand.
But when she got her August bill from Comcast she had no trouble understanding she’d made somebody mad. It was addressed to ”Bitch Dog.”
”I was like you got to be freaking kidding me,” said Govan, 25. ”I was so mad I couldn’t even cuss.”

Comcast reportedly fired the two employees involved in this PR disaster. But is that enough? Jackie Huba doesn’t think so. The evangelist for customer evangelists says, “the brand needs to muster its collective marketing creativity and unleash a make-amends response that counteracts the negative buzz.”
While too many corporate PR and marketing departments turn a bling eye to the power of blogs, and have no clue how fast and far a story like will spread, a quick look at Icerocket turns up 157 posts and it’s still early in the story’s lifecycle.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.