From across the pond at Major Players, a marketing recruiting firm, comes an interesting trend: More PR firms looking for creatives and planners from the ad world. Major Players' Head of PR, Lorraine Barker, explains: To keep from being drowned out in an increasingly crowded media space, PR agencies are evolving. Creative Directors are being drafted in to inject fresh thinking and bring a new dimension to campaigns, …
Fiji’s Politically Charged Waters
Anna Lenzer, on assignment in Fiji for Mother Jones was detained by police, threatened with imprisonment and repeatedly asked to verify her identity despite having a mound of evidence on hand that clearly showed she's an investigative journalist (are they that rare today, as to be totally unrecognizable?). Her piece for the magazine on Fiji and Fiji Water, in particular, is not flattering. For example: Nowhere in …
De Botton’s Public Display of Literature Benefits Heathrow
The writer Alain de Botton, author of essayistic books on love, travel, architecture and literature is a hard working and successful writer. His books have been bestsellers in 30 countries. His latest work, The Pleasures and Sorrows of Work, is, as the title hints, a book about the joys and perils of the modern workplace. Now de Botton is at work on a new book. According to The New York Times, he's writing it right …
Continue Reading about De Botton’s Public Display of Literature Benefits Heathrow →
Care For A Bruised Apple?
Apple's reputation is taking a beating from two prominent Web personalities--Michael Arrington of TechCrunch and Jason Calacanis of Mahalo. Arrington ditched his iPhone in favor of T-Mobile and its myTouch 3G, which works with Google Voice, something the iPhone overlords rejected outright (a move which now has Apple in hot water with the Feds). "I will no longer blindly follow all things Apple," he says. For his …
Americans (Sick and Well, Rich and Poor) Deserve Better (Pricing, Care and Answers)
The heath care debate is getting nasty. I suppose that happens when there's a lot at stake. I could say something about the fraying of civic life in America, but that would be too obvious (and off point). So, let's address advertising's role in fomenting this civic unrest. Here's a hard-hitting ad from Americans for Prosperity: Dan Neil of the Los Angeles Times doesn't like it. He's sick of the right's distortions, …
What Did That Fool Say? And How Many “Friends” Does He Have?
According to the third annual Deloitte Ethics & Workplace survey, 60 percent of business executives believe they have a right to know how employees portray themselves and their organizations in online social networks. However, employees disagree, as more than half (53 percent) say their social networking pages are not an employer's concern. That said, employees appear to have a clear understanding of the risks …
Continue Reading about What Did That Fool Say? And How Many “Friends” Does He Have? →
Domino’s Takes Bad Eggs Off The Menu
The Strategic Crafting of Your Story
Seth Godin is offering a great description of public relations. Most PR firms do publicity, not PR. Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is helpful, and good publicity is always good for your ego. But it's not PR. PR is the strategic crafting of your story. It's the focused examination …
Continue Reading about The Strategic Crafting of Your Story →
