Does The Public Relations Industry Have A PR Problem?

You just have to read this one for yourself. Legendary PR guy Howard J. Rubinstein, writing in the Huffington Post: In fact, if I’ve learned anything over the course of my 53 years in the business, it’s that the most important tool any PR pro has is his or her reputation for personal ethics and […]

Flacks’ Argot Rejected Upon Receipt

The Washington Post’s Gene Weingarten is fed up with the language employed by PR execs. So he came up with a solution. He turned the tables and queried them with language that mimics their own. Here he is asking his contact at Meir Kahtan a question about MasterCard: Given the degree to which the deployment […]

Do It Yourself

Guy Kawasaki’s buddy, Glenn Kelman, the CEO of online real estate brokerage Redfin, has written an eleven-point treatise on DIY public relations. His sixth point about going agencyless in this brave new interworld is well fashioned: 6. Most publicists feel threatened by the Internet’s systems of attribution, glorification and punishment, where Digg can make an […]

PR: The Secret Weapon Of Admired Ad Agencies

I’ve often said that when it comes to marketing themselves, ad agencies are usually clueless and pathetically bad at it. A couple of recent stories have enlightened me as to how some agencies ensure that they maintain the reputations they have. When Adweek selected Goodby its 2006 Agency of the Year, Adweek devoted much of […]

Truth Takes A Beating

Academics and public relations practitioners gathered in London this week to debate a moral issue–whether or not people in PR are duty bound to tell the truth. According to Martin Moore, PR-man Max Clifford delivered “a low-key, frank and absorbingly anecdotal performance” at University of Westminster Tuesday night. His thesis: In PR, the truth is […]

You Can’t Spin The Weather

ExxonMobil spent approximately $16 million between 1998 and 2005 on 43 organizations that have cast doubt on the reality of human-caused global warming. Funding ranged from $30,000 for the group Africa Fighting Malaria to $1.6 million to the American Enterprise Institute, a pro-business think tank in Washington. Deborah Zabarenko, Environment Correspondent for Reuters, sees a […]

Chief Transparency Officer

Richard Edelman is the president and CEO of the world’s largest independent public relations firm with 1800 employees in 40 offices worldwide. He graduated from Phillips Exeter Academy in 1972, has a Bachelor of Arts degree from Harvard College and an M.B.A. from Harvard Business School. In other words, he’s a smart guy. Given his […]

Edelman And Microsoft Take It Back

Yesterday, we drew your attention to Microsoft’s ploy to influence the bloatosphere with fancy Ferrari laptops running Vista. According to one recipient, Marshall Kirkpatrick, Microsoft’s PR flacks want the machines back or to be given away. Here’s the email Marshall received from Aaron at Edelman: Marshall, No good deed goes unpunished, right? You may have […]