People like lists. That's the word around the media company water cooler. People especially like lists when they appear on them. For instance, look at the lead to this press release from Weber Shandwick: Weber Shandwick, a leading global public relations firm, was today named to Advertising Age's esteemed Agency "A-List". As the only PR firm to make this year's list, Advertising Age called out the firm as a "PR …
The State Dept. Google Is Not
Google believes in the power of good. That's why they're guided by Sergey's Don't Be Evil philosophy. It's a great ideal, but one that can be tough to uphold in an international business setting. You have to really mean it when you put ideas like that into your charter. According to David Drummond, SVP, Corporate Development and Chief Legal Officer at Google, Google really means it. Right now, in response to a …
Skiing’s Not Dangerous And There’s Always Lots of Snow
According to Susan Greene of The Denver Post, Vail Resorts doesn't take kindly to reports that it exaggerates snowfall reports. Even seemingly tame reports like this one from veteran reporter Bob Berwyn in a Nov. 19 column in the Summit Daily News: "I sometimes wonder whether the ski industry wouldn't benefit more from being completely transparent about weather and snowfall with its customers. But when snow = money, …
Continue Reading about Skiing’s Not Dangerous And There’s Always Lots of Snow →
Want My Attention? Send Me A FedEx With Something of Value In It
I don't know how many times I've said, "If you want people to sit up and take note (of whatever), send a FedEx." An email, no matter how well written, is never going to compete with an overnight package. Evolution Bureau obviously understands this, because I just came home to a FedEx box, which naturally got my attention and piqued my curiosity. "I wonder what's in the box," I said aloud. When have you ever said the …
Continue Reading about Want My Attention? Send Me A FedEx With Something of Value In It →
Two Camps Fight For the Right To Speak (And Hopefully Listen) Commercially
The other day, I brought up the question of who is best prepared to weave brand narratives in the social space. Turns out it's also a popular topic over at PR Squared. Site host, Todd Defren, writes: My main thesis is that PR is and has always primarily been about day-to-day relationships, thus is tailor-made for the gruntwork of Social Media, whereas Advertising is more about the paid-for message of a campaign …
Continue Reading about Two Camps Fight For the Right To Speak (And Hopefully Listen) Commercially →
Are You Well Equipped To Tell Stories In The Digital Arena? You Need To Be.
According to Ad Age, a growing number of marketers are directly engaging consumers through original content, instead of pitching their stories to reporters. Take this Coldwell Banker video: The thing I find interesting in the Ad Age piece is how PR agencies are being tasked with content creation. For instance, Coldwell Banker enlisted the help of its PR shop Cooper Katz, to gain presence on YouTube. I don't have a …
Continue Reading about Are You Well Equipped To Tell Stories In The Digital Arena? You Need To Be. →
Apple Makes Itself Look Bad In Order To Look Good
According to BusinessWeek, Apple Computer--a company with plenty of critics in the environmental movement--is working to change the debate about carbon emissions. Company executives say that most existing green rankings are flawed in several respects. They count the promises companies make about green plans rather than actual achievements. And most focus on the environmental impact of a company's operations, but …
Continue Reading about Apple Makes Itself Look Bad In Order To Look Good →
The Smart Money Goes Wherever Consumers Go
Attention founder Curtis Hougland explains on his firm's blog why MDC Partners--the holding company that owns Crispin Porter & Bogusky and many other fine agencies--decided to invest in his growing Word-of-Mouth concern. ...we are at an inflection point in social media, the shift from early adopter to early majority, a horizontal skill set requiring more and more vertical market expertise. Our appetite for data is …
Continue Reading about The Smart Money Goes Wherever Consumers Go →
