International Herald Tribune: According to a survey by Edelman public relations in New York, conducted recently in 11 countries, chief executives no longer command the trust they used to among consumers, and generally should not be pressed into service as media spokesmen. Edelman said the survey findings were consistent with other indications of a democratization […]
PR
People Don’t Talk Like That
Stiff formality: Another press release no-no. “We’re delighted to be expanding our presence at Sundance, as we know that the Stella Artois drinker is one who appreciates creative risk-taking, diversity, and aesthetic innovation characteristic of the films debuted at the Festival,” said Victor Melendez, director of marketing of European Brands, InBev USA.
Alaska Airlines Debacle Made Worse By Attack Dogs
Jeremy Hermanns of Tribal DDB was on Alaska flight #536 from Seattle to L.A. when twenty minutes after take off the MD-80 airplane tore a hole in it’s fuselage at 30K feet. Jeremy writes about it on his blog. It’s an interesting account, but what is hard to understand are comments on his blog like […]
Does Big Business Have A PR Problem?
From today’s New York Times: More than ever, Americans do not trust business or the people who run it. Pollsters, researchers, even many corporate chiefs themselves say that business is under attack by a majority of the public, which believes that executives are bent on destroying the environment, cooking the books and lining their own […]
HP Takes Responsibility But Not Credit
Internet News is running an article about the greening of HP. The piece draws attention to HP’s efforts to recycle approximately 140 million pounds of hardware and HP print cartridges globally, an increase of over 17 percent from the prior year. It also highlights the difficulty HP has historically had in claiming PR wins around […]
Sony Gives In
After facilitating the spread of computer viruses through a CD copy protection scheme, Sony has caved in to the consumer backlash and class action lawsuits. Sony BMG, yielding to consumer concern, said on Wednesday it was recalling music CDs containing copy-protection software that acts like virus software and hides deep inside a computer. Sony BMG […]
Lazarian Roundup
Lewis Lazare shares some worthwhile tidbits today in his Chicago Sun Times advertising column. • The Joffrey Ballet and Ghirardelli Soda Fountain & Chocolate Shop are teaming up to promote Joffrey’s 50th anniversary and Ghirardelli’s 10th year in Chicago. Ghirardelli has unveiled a new shop window display with Joffrey costumes, the first time anything but […]
“Fills You With Volcanicity” Takes On Whole New Meaning
From a public relations perspective, a blog can be a great tool to help manage a brand crisis. Too bad Volvic doesn’t have one in place. Yahoo News: French food and drink group Danone said it was investigating a report in Britain that a potentially harmful chemical had been detected in bottles of Volvic, one […]
Publix Has A PR Problem
Hyku points to Publix I/S Associate Against Offshoring, a blog which is highly critical of outsourcing, particularly outsourcing of Information Systems work by Lakeland-based grocer, Publix. More and more of the business knowledge at Publix is being transfered to Infosys contractors. More and more of the development is done offshore. Our strength at Publix requires […]
Ogilvy PR Uses RSS To Publish Their Reading List
Steve Rubel points to Ogilvy PR’s new site where they share their blog reading list and encourage users to put these sites in their own RSS readers, or to use Ogilvy’s new site as their RSS feeding trough. On a related note, Robbin Phillips, Brains On Fire’s Courageous President, wants to change the name of […]
