Adpulp

Advertising News and Know-How

You are here: Home / Archives for PR

PR

By

BP Takes Page From The Pentagon’s Playbook, Denies Access To The Press

According to Newsweek, BP, the U.S. Coast Guard and locals now employed in the Deepwater Horizon cleanup effort are working hard to keep the press, especially photojournalists, away from the spill. More than a month into the disaster, a host of anecdotal evidence is emerging from reporters, photographers, and TV crews in which BP and Coast Guard officials explicitly target members of the media, restricting and …

Continue Reading about BP Takes Page From The Pentagon’s Playbook, Denies Access To The Press →

By

G Series Is For Athletes That Need To “Prime. Perform. Recover.”

Did you know that Gatorade is no longer a sports drink company? That's right, Gatorade is now a sports performance innovator. What the hell am I talking about? Hell if I know. But let's tune in to these new spots from TBWA Worldwide and begin to decipher the changes. Okay, I get it now. Gatorade is no longer just a drink. It's a series of drinks. You drink one before the game, one during the game and another one …

Continue Reading about G Series Is For Athletes That Need To “Prime. Perform. Recover.” →

By

For BP, Environmental Disaster Equals Business Disaster

I haven't purchased gas or anything else from Exxon since the Valdez spill. Sadly, it's time to add BP to the list of companies I boycott. According to Los Angeles Times, BP has spent heavily to position itself as an environmentally friendly company, redesigning its logo into a green-and-yellow sunburst and advertising its $4-billion alternative-energy push to move "beyond petroleum." I think it's safe to say the …

Continue Reading about For BP, Environmental Disaster Equals Business Disaster →

By

That Looks Like Variety’s Dinner They’re Eating

LA Times entertainment reporter, Patrick Goldstein, is on a story that sheds light on one of my favorite topics--the lingering sense of entitlement in managers of businesses being forever altered by the Web. My sources at a number of different studios say that Variety Editor Tim Gray and various entertainment reporters at the trade have been telling publicity execs that if they give casting scoops to any of Variety's …

Continue Reading about That Looks Like Variety’s Dinner They’re Eating →

By

Small Businesses Don’t Like Rogue Consumers’ Negative Opinions

Consumer generated content gets a lot of media attention these days, but there's one form of CGC that's generating bad feelings and legal action. According to The New York Times, consumer review site, Yelp, has been hit with three class-action lawsuits from businesses claiming that Yelp sales representatives tried to press the businesses into advertising by offering -- or threatening -- to manipulate reviews. It's a …

Continue Reading about Small Businesses Don’t Like Rogue Consumers’ Negative Opinions →

By

Why Draw Attention To The Problem? Because, There’s No Hiding From It.

Jim Edwards at BNET reports that Saatchi & Saatchi worldwide chairman Bob Seelert thinks Toyota should stop advertising until it gets its house in order, but the company says it will ignore its agency's advice and continue to advertise. "Such a public disconnect on strategy between a senior agency official and a global client is extremely unusual," Edwards writes. Because the brand is known for reliable and durable …

Continue Reading about Why Draw Attention To The Problem? Because, There’s No Hiding From It. →