Political Advertising

R. O. I. When you're managing an underperforming brand, these three letters will come to get you. They will haunt your nights and send shockwaves through your long days at the office. In Mike Bloomberg's case, he chose to skip the first four races in the Democratic Primary, which cost him more than votes (BREAKING NEWS...Bloomberg drops out of race). He made an expensive bet on Super Tuesday instead. His campaign …

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https://youtu.be/7qOo5F6Rkns Is Michael Bloomberg An Ad Professional’s Dream Client? Seattle-based copywriter, advertising educator and columnist, dog person, a longtime contributor to Adpulp.com, and personal friend, Dan Goldgeier, explores: The Bloomberg campaign is pumping out a massive and continuous stream of videos, messages, memes, and other bits of content. And they’re placing them everywhere. Is the …

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A smart phone's "Airplane Mode" or "Ringer Off" setting does not protect people from privacy invasion. What's worse, the privacy invaders are lurking in malls, at public events, even outside your place of worship. According to National Catholic Reporter, political marketers in support of Donald Trump are increasingly using cellphone data from churchgoers to target voters, especially white Catholics and …

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Ad legend, Bill Bernbach, said, "The most powerful element in advertising is the truth." I get the feeling that Kamala Harris and her marketing team well understand this fundamental. https://youtu.be/vDSsci8uy8E What truths did we just hear in this spot-on political commercial? She prosecuted sex predators. He is one. She shut down for-profit scam colleges. He ran one. She held big banks …

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There are many maddening areas of public life, including "Pay to Play," which rules American politics. To win a seat in the U.S. Congress, it takes about $3M every two years. We could opt to change the rules, but we're nowhere near bringing this legislative change to the fore. In politics, as in so many areas of life, money talks. This week, Mike Bloomberg's money is speaking loudest. He entered the race to become …

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Hideous white men are not exclusive to America. Jolly old England has its fair share of bigots and sexists, many of whom have risen to political prominence. Thankfully, the retrograde pols don't stand unchallenged. Operation Black Vote tackles the Black democratic deficit in the UK. The group has released a campaign that uses real quotes from England's politicians to urgently encourage Britain's disenfranchised …

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Please stop thinking that Don is dumb. Don knows what he's doing. https://youtu.be/TGQzr4fwcHY Did you hear that? The people of America rule again. Not Russia Not the mob Not a made-for-TV casino king You and me. The people. We rule again. Historically speaking, we the people have never ruled America. Not even close. But facts are so pliable now. Here, look at this decimation of …

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