Ad legend, Bill Bernbach, said, “The most powerful element in advertising is the truth.”
I get the feeling that Kamala Harris and her marketing team well understand this fundamental.
What truths did we just hear in this spot-on political commercial?
- She prosecuted sex predators. He is one.
- She shut down for-profit scam colleges. He ran one.
- She held big banks accountable. He’s owned by them.
This ad says Kamala Harris is a courageous badass. I, for one, respond favorably to this message. A soft-pedaling politician is the last thing America needs right now. Instead, we are desperate for a courageous badass who has never lost an election in her life. Her name is Kamala Harris.
She’s for the people because she’s from the people. Harris grew up in a black community and went to an historically black college. She will bring out the black and brown vote in a big way in 2020, and that’s the path to victory.
Harris is also the former Attorney General of California and one of two Senators from the Golden State. She’s smart, fun, young, and powerful. And if you will, please imagine her in a debate against Don. It would be the best political TV of all time because the lady ain’t playin’.
Here’s a preview…