Hideous white men are not exclusive to America. Jolly old England has its fair share of bigots and sexists, many of whom have risen to political prominence.
Thankfully, the retrograde pols don’t stand unchallenged. Operation Black Vote tackles the Black democratic deficit in the UK. The group has released a campaign that uses real quotes from England’s politicians to urgently encourage Britain’s disenfranchised youth, particularly Black and Minority Ethnic youth to register to vote.
Created by Saatchi & Saatchi London the hard-hitting awareness campaign highlights some of the controversial views and statements from politicians that insensitively address issues of race, religion, women, sexuality and climate change.
The campaign focuses on the importance of voting on 12th December and includes a series of billboards showing famous people with an ‘X’ over their mouths.
Lord Simon Woolley, Director at Operation Black Vote said, “When we began this journey about three weeks ago when the election was called we had nothing, nada, zilch. Three weeks later we have a campaign that is hopefully inspiring a million people to register to vote.”
OBV Co-Founder and Deputy Director, Ashok Viswanathan said, “If we want our politics to look like us, talk like us and come from where we come from; we need to use our voice and our vote.”
OBV first worked with Saatchi & Saatchi in 2015 on the election campaign ‘If you don’t register to vote, you’re taking the colour out of Britain’.
‘Fakes Views’ was directed by David Allain. He is represented by Hungry Man globally.
