Running for office in Ohio's 3rd Congressional Distict, ad agency owner David Esrati is trying to get the word out about his campaign. He's running against the Republican incumbent Mike Turner, who used to be the mayor of Dayton. And that's what makes the spot below so interesting: When Mike Turner was Mayor, he had me arrested for a silent symbolic protest. We went to court, not once, or twice, but five times. We …
Finding The Right Hook For A Political Ad
Steve Novick is a candidate for the U.S. Senate in Oregon. He was also born without a left arm. That doesn't seem to stop him much: Nice. …
Continue Reading about Finding The Right Hook For A Political Ad →
Union Airs WAPO’s Dirty Laundry
According to The New York Times, The Communications Workers of America union is seeking to restart stalled contract talks with The Washington Post. The union represents 400 manufacturing workers at the Post. The union is running a radio, print and outdoor campaign that seeks to embarrass the paper's management and bring them to the bargaining table for the first time in five years. …
We Can Do Better Than Coal
According to The Washington Post, the coal industry is fighting for Mr. Peabody, even though his coal train long ago hauled it away. In Kansas, where a state agency rejected a permit for two proposed coal plants, opinion polls show that roughly two out of three people opposed the plants. That sentiment, plus soaring construction costs and uncertainty about federal climate change legislation, last year prompted U.S. …
What Does A Comedy Writer Say When He Runs For Senate?
Well, Al Franken has to tell people he's serious. Literally. Will Minnesotans buy it? Maybe. They elected Jesse "The Body" Ventura, didn't they? …
Continue Reading about What Does A Comedy Writer Say When He Runs For Senate? →
User Generated Content At Center of Political Appeals
Politics is a word-of-mouth business. Families discuss it over dinner. Colleagues over lunch. And increasingly, we turn to political communities on the interwebs for more "discussion." Communities like Huck's Army, a site run by 19-year old twin brothers. According to Wired, Huck's Army could turn out to be crucial for Gov. Huckabee's campaign as it expands its territory; the campaign hasn't had the finances to …
Continue Reading about User Generated Content At Center of Political Appeals →
Presidential Politics Is Just Marketing With Tackier Buttons
Thought I'd give loyal AdPulp readers a preview of an upcoming TalentZoo column while it's all fresh in my mind. Lord knows, this could all change in a week. In a Presidential campaign, politics is theater. It’s entertainment. And above all else, it’s marketing. Can the ad industry learn anything by watching this $1 billion spectacle? I think so. As of January 10th, here’s what I’m learning: A loved upstart brand can …
Continue Reading about Presidential Politics Is Just Marketing With Tackier Buttons →
Ohio’s 3rd Congressional District Needs David Esrati
Go David, go. David is the owner of The Next Wave in Dayton. Find out more at his campaign site Esrati.com. …
Continue Reading about Ohio’s 3rd Congressional District Needs David Esrati →
