Me Oh My

The 1980s were known as the Me Decade thanks to Wall Street greed going mainstream. According to this New York Times piece, the tens might become known as the My Decade, if Madison Avenue has anything to say about it. My, my, my. Madison Avenue has become obsessed with using the word “my” — along […]

How Big Will The Online Ad Biz Get?

MarketingVOX reports on some exciting speculation from this week’s Ad:Tech San Francisco. In his keynote address, Sequoia Capital Partner Mark Kvamme predicted that internet advertising would be a $35 billion market in 2008, nearly double the $18 billion predicted by the Internet Advertising Bureau, writes ClickZ’s Rebecca Lieb. At the heart of his prediction is […]

Can Online Ads Be Measured Like TV?

Research firms Marketing Evolution and InsightExpress are teaming up to create a new system designed to make the effectiveness of online advertising more comparable with traditional media, especially television. Is this a good thing for online creative? Will a metric that manages to compare apples to organges help convince those marketers who remain skeptical about […]

Magazines Poised For Unprecedented Growth, For Sure

Though much of the Freudian cannon has been debunked, some of his vocabulary still rings true, and if nothing else, provides handy explanations for otherwise inexplicable comments such as this one from Nina Link, president of the Magazine Publishers of America. Nina Link responded to Merrill Lynch’s report that the Internet will take in more […]

Learning The Fractions Of An Online Economy

Scott Karp at Publishing 2.0 poses some interesting economic questions about scale and efficiency. As consumers spend more and more of their media time online, ad dollars have been pouring into online media — the assumption has been that the billions of dollars that large companies spend on mass media advertising and marketing (i.e. TV […]

Internet Not A Fad

The Internet has become an increasingly important source of information for people at major moments and milestones in their lives, according to a study released today by the Pew Internet and American Life project. Here’s a snippet. We found that over the three-year period, internet use grew by: • 54% in the number of adults […]

Watching Big Brother

From USA TODAY: Home TV screens just keep getting bigger. And there’s no end in sight. Panasonic pitched a tent outside the New York Stock Exchange yesterday to show off the biggest high-definition plasma screen yet. At 103 inches, it’s an inch bigger than versions being produced by Samsung and LG. Panasonic vice president Andrew […]

Ads On The Front Page. Outrageous!

According to the New York Times and the Poynter Institute, The Daily News is violating hallowed ground by running ads on their front page, a place typically reserved for editorial. Newspapers have long sold their back pages to advertisers. But the front page, a paper’s most valuable real estate, generally has been considered sacred. Last […]