Home Depot Is A Media Company

Three years ago at Madison and Vine, Coca-Cola’s then CEO stood up and told the room his company was not in the business of selling sweet drinks, but was in fact a media company selling brand impressions. It seems “the memo” was well received at Home Depot’s Atlanta headquarters. According to Adweek, Home Depot will […]

Is the Ad Industry Ready For Nielsen Ratings For TV Commercials?

Ad Age takes a closer look at changes that are coming to TV ad spending: Come November, Nielsen Media Research will begin delivering average commercial ratings per program with measurements backdated to the start of the season. The figures will be in a format buyers can crunch much more simply than the minute-by-minute data available […]

The VCs Have Landed

First Om Malik. Now Rafat Ali. Legenday venture capitalist, Alan Patricof, on why he invested in Rafat Ali’s media company, Content Next: “I think this is a unique opportunity for Greycroft because paidContent.org and MocoNews.net truly are the publications you need to read before you start your day if you are involved in or care […]

Paradise Lost

Summer camps are getting unwanted publicity on the interweb, according to an article in the New York Times. Summer camp directors have a new scourge, and it is not mosquitoes or impetigo. It is the Internet, specifically sites like MySpace, Facebook and Friendster, where young people often post personal or revealing information. Camps say they […]

TV Ad Spending Continues To Grow (Despite It’s Its Rumored Demise)

TV ad spending is alive and well. Most of the spots consumers are asked to suffer through still suck, but that’s not a deterrent to brands wishing to reach a mass audience. According to USA Today: Industry consultant PricewaterhouseCoopers — encouraged by the spread of digital and high-definition TV sets — is boosting its forecast […]

Hybrid News Source Launches

In order to appeal to lunchtime and evening commuters wanting a print-based update of the day’s events, The Guardian will begin to offer eight to 12-page PDF documents for download. G24 will be a free service featuring news content from the Guardian Unlimited website across five subject areas: general news, international, economics, sport and media. […]

Online Ad Spending Soars, But Not As Fast As Online Media Consumption

Steve Rubel of Micropersuasion says the web is the Rodney Dangerfield of media. According to a new study by the Online Publisher’s Association 17% of all time spent with media takes place online. Meanwhile online marketing accounts for a scant 8% of ad budgets. The Web, it seems, is the Rodney Dangerfield of media. It […]

Multi-Tasking Gets Out Of Hand

Media consumption isn’t just on the rise today, it’s creeping into every available crevice. While it’s my job to make media, I’m not always convinced of the inherent utility in new offerings. For instance, I’m unimpressed by the number of TV screens I see in vehicles today. I know, I know, it’s different when you […]