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When Consumers Are At The Controls

TV is a totally passive medium. The interwebs is the polar opposite. So, it’s no surprise to learn that Internet video watchers are 47 percent more engaged by the advertising they encounter than traditional TV viewers.
The same study found that viewers were 25 percent more engaged in the content on the shows, as well.
[via ars technica]

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. sonya says

    I wish there was more detail about what kinds of online advertising were being studied. I’ve read about banner blindness, for instance. How does that factor in?