Adpulp
Advertising News and Know-How
By David Burn
Did you know that The Google has an Agency Ad Solutions Blog? I didn't either. On said blog, The Google explains "The three laws of display advertising physics." 1. The Theory of Relativity: What's better, a demand side platform, or an ad network? It depends 2. Fusion Theory: Why contextual and audience buying release more energy when combined 3. The Law of Perpetual Motion: Why marketers should embrace a rapidly …
Continue Reading about Display Advertising Is Affordable But Complicated →
By David Burn
First-Stop is a new portfolio site for illustrators and photogs. Its aim is decidedly ecological, as First Stop wants to reduce the volume of printed promotional materials in circulation. According to GOOD, First Stop will feature photogs and illustrators on their site, but only when they pledge to significantly reduce the amount of paper promotional items they produce. "The inspiration for the project came from the …
By David Burn
According to Nat Ives at Ad Age, People.com topped one billion page views last month, better last January 2010's tally by 211 million. Ives says it's "an occasion to pop some champagne. That's particularly true because magazines on the whole have struggled to make the most of the internet even as a deluge of new websites competed for magazines' readers and advertisers." People is also the No. 2 newsstand seller in …
Continue Reading about We Are So Not The People Magazine Of Ad Blogs →
By David Burn
There's been some recent noise in the press about how the Gawker Media's site redesigns--now live on three of the company's sites--is about getting "beyond the blog." But what interests me more is how all the "share" buttons are gone, with just one left standing. "These sites festooned with social media buttons--they look like primitive tribesmen clutching pathetically onto shiny baubles they believe to the symbols …
By David Burn
Memeburn Editor, Jeremy Daniel, asked Janet Heard, Nieman Fellow and Assistant Editor and Head of News at the Cape Times in South Africa, about the status of blogging at the moment in US journalism? JH: Everybody seems to have a blog in the US, not just freelancers. Journalists working for traditional media often have their own personal blogs, but many are linked to the newspaper's web sites. One of the first things …
By David Burn
Ken Doctor of Newsonomics offers up 11 news industry metrics to watch in 2011. Here's an interesting look at one big development (that ad people might want to know more about): How good are the margins in the fast-developing marketing services business? Tribune's 435 Digital, GannettLocal, and Advance Internet are among the leaders selling everything from search engine marketing and optimization to mobile and social …
Continue Reading about Local Merchants Need A Digital Hand, Not Sure Where To Find It →
By David Burn
Secularists, cast your eyes askance. New Orleans' ABC affiliate, WGNO, is appealing to the most devout members of its viewing area. Which is understandable, except for this line of reasoning: "You can wash away our houses, you can poison our coastline, you can ignore our shrinking wetlands and when there's nothing left, we will still have all we need." Uh, not exactly. Without fresh local shrimp there ain't no Po …
By David Burn
News industry analyst, Ken Doctor, believes 'conventional wisdoms are odd things." Who, for instance, would have thought that the Social Network movie would propel Mark Zuckerberg to new heights of respect? Doctor points out 11 conventional wisdoms on his Newsonomics site, one of which I've selected for you to consider here: Brand is everything. Certainly, we see the re-ascendance of Big Brands, from Comcast, Netflix …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer