Display Advertising Is Affordable But Complicated

Did you know that The Google has an Agency Ad Solutions Blog? I didn’t either.
AdWords Agency Blog_ The three laws of display advertising physics.jpg
On said blog, The Google explains “The three laws of display advertising physics.”

1. The Theory of Relativity: What’s better, a demand side platform, or an ad network? It depends
2. Fusion Theory: Why contextual and audience buying release more energy when combined
3. The Law of Perpetual Motion: Why marketers should embrace a rapidly moving industry

I have no idea what any of this means, but that’s okay, Clickz does.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.