Media Trends

from C21 Media: Looking beyond the traditional TV world for inspiration, Fox Television Studios has inked a first-look deal with US ad agency Crispin Porter + Bogusky (CP+B) for new programme ideas. The deal gives FtvS first refusal on any of CP+B's ideas for scripted and unscripted series, and comes as networks, TV producers and advertisers the world over forge closer relationships with branded entertainment and …

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A bunch of fat cat ad execs descended upon the Fairmont Southhampton hotel in Bermuda this week, as part of the 4As management conference. Stuart Elliott of the New York Times was there. Madison Avenue was warned yesterday that it risked being marginalized by profound changes in technology and demographics that are fundamentally changing the ways products are sold to consumers. "Get past the notion the advertising …

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All sorts of interesting characters are writing books these days. As previously reported here, Dr. Angus has a diet book out. Now soap stars are getting in on the act. from New York Times: A little more than a year ago, Marcie Walsh decided to write a mystery novel. It was a big step, considering that she was a college student and part-time receptionist. Also, she had picked up a rare disease after being thrown into …

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from New York Times: Yesterday, Real Networks introduced a version of its Rhapsody music service that allows nonsubscribers to listen to 25 songs free each month. Users are welcome to listen to one song 25 times or any 25 songs from its million-song library once, or any combination. Real hopes that making it as easy to try its service as it is to obtain songs illicitly through a file-sharing network like Kazaa will …

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from New York Times: Many newspapers have been ailing as readers defect to other sources of news and as advertisers seek new ways to attract potential customers. The biggest challenge, by most accounts, comes from Web sites and search engines like Google and Yahoo. Both companies reported revenue last week that surpassed Wall Street's expectations. Yahoo, for instance, reported $672 million in ad revenue for the …

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In an interview with Ad Age, Mel Karmazin, the CEO of Sirus Satellite Radio, predicts that ad revenue on Sirius will reach $100 million by 2007, although the music stations won't carry ads, just the news, sports and entertainment stations. Sounds to me like there's a whole new opportunity for radio advertising to get more creative, thanks to Sirius. And consumers will just have to live with it, like they do with ads …

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One would think Ann Coulter would be thrilled to be on the cover of Time Magazine. But no. On Hannity + Colmes last night she claimed to not have read the article. She says she stopped at the "elongated funhouse photo." Well, you know, a hundred years of Madison Avenue advertising suggests that it's not a good idea to put an elongated funhouse photo of a girl next to -- if you're trying to sell a car or toothpaste. …

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from USA Today: Nancy Drew is 75 years old and still the hippest girl in town. Fresh from getting a new hybrid car and cell phone from Simon & Schuster last year, Nancy now gets her first graphic novel, one of the fastest-expanding areas in book publishing. The Demon of River Heights (Papercutz, $7.95 paperback, $12.95 hardcover) is out this week. We're living in a very visual age and kids have a lot of different …

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