S. Todd Anthony kindly requested a Zoom meeting with me last month. During the meeting, he asked me a lot of great questions about advertising, copywriting, clients, mentoring, and more. The full interview is available on his LinkedIn page, right now. It will also be published on Pinwheel's blog. For a taste, scroll down to the three questions I chose to highlight here. Todd is the executive creative director …
Bee-Two-Bee Is In Need of Some New Buzzy Buzz
With industry conferences and live events now off the table because of COVID-19, business-to-business marketers are busy looking for new avenues and new methods to help them connect to prospects and current customers. According to Carla Piñeyro Sublett, the chief marketing officer of NI (formerly known as National Instruments), spells it out in a lengthy piece in The Drum: If we continue to run the same plays in …
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Funnels Make Sucky Noises. People Don’t Like Sucky Noises.
It’s not every day that I come across a mind-blowing marketing communications statistic. I found one on Kiss Metrics’ site that I must share with you. Approximately 96% of visitors that come to your website are not ready to buy. Thanks, But I'm Just Browsing To move casual browsers of company information toward a purchase, marketing professor and mini-MBA man Mark Ritson suggests more effective uses of the …
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I’ll Take ‘Creative Wizardry’ for $800, Alex
Diminish a once-powerful industry and lose all respect inside and outside the agency. What is influencer marketing? What is programmatic? What is artificial intelligence? There is a virulent strain of stupid on the loose in the business world today. The disease leads those infected to strip the soul of creativity from the marketing communications industry. Whether it's a content marketing disciple …
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Brighter Futures for the Ad Industry Are Possible, Following Massive Reform
Someone moved the ad industry's cheese. The various reactions from industry leaders have been slow and haphazard at best, but that's starting to change. The World Federation of Advertisers has formed the Partnership for Responsible Addressable Media. “In the ancient story of the Tower of Babel, the city collapsed because its inhabitants lost the ability to speak a common language,” says Bill Tucker, Group EVP …
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Adland Podcast Number 9: From Ad Industry Woes To New and Improved Pathways
Two advertising professionals and OG ad critics enter a podcast recording booth... Tune in now to find out what was said. This ep of the adland podcast I chat with @davidburn of @adpulp about trademarks (like adland) paying people for their work, digital debris and much more. Namechecked the @adcontrarian more than once. :) https://t.co/h06dmkJLPN — Åsk Dabitch (@dabitch) August 14, 2020 We discuss the …
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Corporate Innovation and the Risk/Reward Equation
This new article in our Emerging Voices Series is made possible by the generous support of Adpulp's patrons on Patreon. Please join us and help pay writers. Corporations have been wrestling with an innovation problem for decades. Some of the most well-known are infamous for it, with an innovation strategy that appears to downright steal ideas or absorb innovative upstarts into venture funds and incubator …
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It’s the Perfect Time for Reinvention and A New Humility
Humble. That's for the other guy. Marketing communications is about making bold moves and persuasive creative that builds brand value. Marcom is about shining a bright light on the one reason why the product or service in question matters. For years, the best brand communicators deftly approached the problem with wit and charm. The worst offenders, on the other hand, just stood there and pounded their …
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