Grandma is a freedom fighter. Remember to thank her for all she has done to clear the way for you. Grandmothers' Day is Sunday, March 3rd. Café Grand' Mère celebrates the occasion with a new campaign called "Thank You, Grandma," by Paris-based CLM BBDO. The brand reminds us that our grandmothers part of a generation that fought to change women’s place in society. Freedom of expression, a woman’s right to …
The Answer to Your Protein Problems? Lean Meat
Jack Link’s Jerky is made from the same original protein that fueled our ancestors – lean meat. Hey, it worked way back then to fuel the course of history; it can definitely help us power through the typical day, today. Or, so goes the snack brand's thinking. With this humorous new campaign from GSD&M, Jack Link’s goal is to reframe the cultural perception of jerky and meat snacks from a road trip food …
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What’s Playing Between Plays On Sunday
Money can't buy you love. If you need proof, here it is. The average cost to run a 30-second commercial during Super Bowl LIII on CBS this Sunday is $5.24 Million. That's an increase of 96% since 2008. What's not increasing is the quality of the communications. Let's take a look... Star power isn't helping these spots much. What it does do is significantly add to the cost of production. What do you …
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Zoe Kravitz, Beer Whisperer
Does the idea of drinking an organic beer in Hawaii with Zoe Kravitz send chills down your spine? Michelob ULTRA Pure Gold and FCB/Chicago teamed up to make this Super Bowl LIII commercial wherein Kravitz delivers the Pure Gold brand message using Autonomous Sensory Meridian Response-like techniques. In other words, the commercial induces tingling sensations by encouraging drinkers to reconnect with nature through …
The Danish Way: Probably Perfect Pilsners In Sustainable Packaging
"Small refinements make a big difference." This is a line from the new Carlsberg commercial. The statement is emblematic. "The Danish mindset and the philosophy of our founder of 'always pursuing better,' has driven the brand since its creation in 1847," says Julian Marsili, Global Brand Director. "Probably the best beer in the world?" You don't see this kind of humility from a leading brand every day. The thing …
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Thanks to Taco Loving Texans, Tacodeli Is About To Turn 20
Tacodeli makes some of Austin's favorite tacos. The Tex-Mex taqueria has grown a loyal fan base since co-founders Roberto Espinosa and Eric Wilkerson opened their first location in 1999. In a city that runs on tacos, steady growth and 20 years in business is a significant accomplishment. One reason for the company's success is its choice of ingredients. Tacodeli's beef comes from premium producer HeartBrand …
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1800 Seconds Heads to Legendary Westlake Studios To Lay Down Fresh Tracks
1800 Tequila with the help of Pusha-T found 10 aspiring hip-hop artists to kick off 1800 Seconds, a new recording and artist discovery platform that gives unsigned artists a chance to write and release one new three-minute track with the full production and marketing support of a record label. Thanks to Pusha-T’s talent scouting, direction and curation, the 1800 Seconds music platform produced a 30-minute …
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Bourbon Lovers Know to Look for the Mark of the Maker
A bottle of Maker's is a thoughtful gift. The handmade Kentucky liquid is a favorite of bourbon aficionados from coast-to-coast, including Scarlett Johansson, who narrates the brand's holiday spot. The spot also features the song, “Good as Gold” by Moon Taxi. https://youtu.be/VU5yZfvqhAk The new work invites fans to discover how Maker’s Mark is crafted at its national landmark distillery in Loretto, Ky. This …
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