Pilsner is a style of beer that craft breweries have been attempting to figure out for years. There are several domestic options for sale today, but few if any compare to the original—Pilsner Urquell. Now, D.G. Yuengling & Son, Inc., America’s oldest brewery, is in the game with a new product and a new ad campaign to support its launch.
“Make Your Day Golden,” is the new, fully integrated campaign from Laughlin Constable in support of Yuengling Golden Pilsner; the brand’s first new year-round product in 17 years.
Yuengling Golden Pilsner was created by Yuengling’s sixth generation of family members – Jen, Debbie, Wendy
Yuengling Golden Pilsner is a modern interpretation of the European pilsner-style beer. Golden in both name and color, Yuengling Golden Pilsner offers the perfect balance of hop and malt character for crisp and smooth thirst-quenching refreshment.
“My sisters and I wanted to create a refreshing beer that fit our active lifestyles,” said Wendy Yuengling. “We worked for 18 months in creating Golden Pilsner. We wanted to bring consumers something new that meets Yuengling standards.”
Chicago-based creative agency Laughlin
Jon Laughlin, Group Creative Director, said, “We needed to engage our already active audience and communicate with them that this beer is from Yuengling’s newest generation. So, we let the golden hue inspire us and created content that completely lives in the golden hour—those moments where friendships are forged and good times are on the horizon.”
The Sisters Yuengling
About D.G. Yuengling & Son, Inc.
Celebrating its 190th anniversary, D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is family-owned and operated since 1829. Now sold in 22 states, production is supported by two breweries in Pottsville, PA and one in Tampa, FL. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest and the new Golden Pilsner.
About Laughlin Constable
Laughlin Constable is a 4A’s Top 25, integrated, proudly Midwestern advertising agency, independent since 1976. With offices in Chicago and Milwaukee, Laughlin Constable leverages creativity and technology to take brands From Now to Next®. Its annual billings are in excess of $280 million.
