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Tell Proust Your Story For Posterity

Named for Marcel Proust and his famous questionnaire, Proust.com is a new online site that allows family and friends to capture life stories, thoughts and aspirations with compelling and engaging questions. The company cast a wide net for its launch execution, meeting with ad agencies and other companies to find the right match, among them director Diane Paragas of Civilian Studios. Fortuitously, Diane Paragas had …

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Microsoft Office Talks “Ideas” With Mac Users, Because Mac Users Are All Creative And Stuff

Microsoft Office for Mac 2011 presents "Id3a01ogy" -- a three part web documentary series that delves into the creative process. id3a01ogy is directed by Dennis Liu. This is how Liu describes the project: "It basically celebrates 'ideas' and creative thinking. Our subjects range from a Hollywood screenwriter/literary manager, to start-up company owners and educators. The goal was to integrate the new Office 2011 UI, …

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Director Profile: Neil Krug

Photographer and director Neil Krug is promoting his new coffee table book, Pulp Art, and prints from the book with this commercial. PULP ART BOOK COMMERCIAL from Neil Krug on Vimeo. Krug has made music videos for Ladytron, Boards of Canada, Ratatat and others. He's also worked with Burton Snowboards. I'm curious where he'll go next. I can see where any number of art directors might want to bring the Krugian …

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Have Story, Will Sell

Lewis Lazare ran an item in his Sun Times column on Feb. 8 about research indicating the three most-liked commercials in the 2008 Super Bowl of Advertising were all story-driven. This led legendary director, Joe Pytka, to send Lazare a note. I have been lobbying for years to change the way advertisers think, and the results of the commercials I directed that were mentioned in your column reinforce this notion. I've …

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