Tell Proust Your Story For Posterity

Named for Marcel Proust and his famous questionnaire, is a new online site that allows family and friends to capture life stories, thoughts and aspirations with compelling and engaging questions. The company cast a wide net for its launch execution, meeting with ad agencies and other companies to find the right match, among them director Diane Paragas of Civilian Studios.
Fortuitously, Diane Paragas had filmed a documentary about her parents’ lives the year before, and she used the material to illustrate her vision for the campaign.

Working with House Casting, Diane interviewed over one hundred people for the campaign. The finalists were filmed in a multi-day shoot with DP wunderkind Khalid Mohtsahab using the small spaces capability of the Canon 5D to transform locations within NY’s SoHo House into richly textured, diverse environments.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.