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Paid Post: “Crash the Super Bowl” Contest To Award $5 Mil. In Prize Money

Editor's Note: This is a sponsored post, bought and paid for by the Doritos brand. Baseball, for many fans, has faded from view. The NHL has contract issues, and many foresee another cancellation of an entire hockey season. Basketball, meh. This time of year means one thing, football. As we quickly approach midseason, the ad world begins to look towards the Super Bowl. This year, Doritos is back on the seventh …

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What Happens When You Cross Schoolhouse Rock With ze frank

THNKR is a new original channel on YouTube from @radical.media, a firm with a ton of success making commercials. The new channel on YouTube features four main sections: BOOKD, EPIPHANY, PODIUM and PRODIGIES. Here's a sample of newly produced "evergreen" content from THNKR's PODIUM series on the art of speechmaking. Justin Wilkes, Executive Vide President of Media + Entertainment at @radical.media says, …

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Directors Are Filmmakers And/Or Hustlers, This One’s A Filmmaker

"I was seduced." -Doug Nichol "Sunshine" is not your typical "making of" video. Rather, it's a dark look at globalization and our role in feeding the machine, from director Doug Nichol. In this short film, which is making the film festival rounds this year, Nichol illustrates what that the phrase "Sunshine" means in China. The staffers at McDonald's agency want "Sunshine people," or people who are very …

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Guest Post: Prepare Your Ads For The Next Dimension

Editor's Note: Keeping up with technological innovations is part of our job as creatives, so I appreciate this briefing on 3D from director James Stewart, and hope you do as well. 3D already dominates the world of cinema. Since 2010, 3D has driven box office sales, and statistics indicate that 45-80% of audiences choose 3D content over regular content. This year, Martin Scorsese’s 3D hit Hugo earned 11 Academy …

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Service Advertising Is A Content Opportunity

Public service advertising has been around for a long time. But there's a new kind of public service advertising today, which should not be confused with the pro-bono work agencies do for charities. No, this new service work is done by brands to directly benefit a community. It might be Tide helping people do laundry after a hurricane or tornado. In this case it's a candy maker, helping to fund a hockey …

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College Student Uses Physical Comedy To Win Super Bowl Ad Competition And Get His Idea On Air

Making Super Bowl commercials is an annual activity at Weiden + Kennedy, but there's another Portlander with a Super Bowl commercial this year, and he's not even out of school yet. According to The Oregonian, Lewis & Clark College student Remy Neymarc, 21, won a competition to make the Super Bowl spot via Poptent, a social network for videographers, directors and filmmakers that connects companies with creative …

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For A Soggy Biscuit Soaked In Syrup, Look Elsewhere

When you are Runza, a Nebraska-based restaurant chain with a cult following and no intention to compete in hundreds of markets across the country, nor to extend your hours into breakfast or late-night like the national chains, you may as well poke fun at the competition and talk about how you’re different. With the help of Swanson Russell in Lincoln, and production partners T2 + Back Alley Films in Kansas …

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