“Consumed” columnist, Rob Walker, takes on a subject today that has the power to upset, annoy and challenge people who build brands for a living. That’s right, Billy Mays is the subject of an article in The New York Times Sunday Magazine. Pretty highbrow territory for the master of yell-and-sell. Walker points out that despite […]
If you’re not green today, you’re missing the boat. It doesn’t matter what business you’re in, it’s imperative to find a more ecologically sensitive path to profit. According to The New York Times, even direct marketers want in on the action. A group of direct-marketing companies, along with a handful of their corporate clients, are […]
LOWE, Bangkok found a way to do something creative with Direct. [via Ad Goodness]
I’m on a mission to stop environmental groups that I support from sending me direct mail. To that end, I’ve emailed both NRDC and Greenpeace about it. Thus far, neither group has responded. The sad thing is I won’t give them any more money, until this is worked out.
Is the web a place best suited to brand building or to direct marketing? It’s a popular debate inside agencies and client boardrooms. According to The New York Times, Alaska Airlines is on the DM side of this equation. Alaska Airlines is introducing a system on the Internet to create unique advertisements for people as […]
According to Pittsburgh Post-Gazette, a new term was coined last month at PodCamp Pittsburgh 2. The term is “bacn” (pronounced bacon). Bacn is opt-in email from your bank, your dentist and other service providers. It’s not exactly spam, because you asked for it. But it’s not personal e-mail either. For online marketers, bacn is the […]
According to The Wall Street Journal (paid sub. req.), the ability to direct ads to viewers’ specific interests which is driving the growth of Internet advertising, could also fuel the new ad opportunities on cable platforms. Cable operators, through which a majority of Americans watch TV, are developing a new generation of marketing platform, including […]