Make the Sale, Then Go Paint Your Masterpiece

“Consumed” columnist, Rob Walker, takes on a subject today that has the power to upset, annoy and challenge people who build brands for a living. That’s right, Billy Mays is the subject of an article in The New York Times Sunday Magazine. Pretty highbrow territory for the master of yell-and-sell. Walker points out that despite […]

It’s Not Junk If It’s Printed with Soy-Based Inks on Recycled Paper

If you’re not green today, you’re missing the boat. It doesn’t matter what business you’re in, it’s imperative to find a more ecologically sensitive path to profit. According to The New York Times, even direct marketers want in on the action. A group of direct-marketing companies, along with a handful of their corporate clients, are […]

An “In the Box” Idea

LOWE, Bangkok found a way to do something creative with Direct. [via Ad Goodness]

Save Habitat And Printing And Postage

I’m on a mission to stop environmental groups that I support from sending me direct mail. To that end, I’ve emailed both NRDC and Greenpeace about it. Thus far, neither group has responded. The sad thing is I won’t give them any more money, until this is worked out.

Deep Into Data

Is the web a place best suited to brand building or to direct marketing? It’s a popular debate inside agencies and client boardrooms. According to The New York Times, Alaska Airlines is on the DM side of this equation. Alaska Airlines is introducing a system on the Internet to create unique advertisements for people as […]

A Sublayer of Even Nastier Ads

Time To Cut Back On The Bacn

According to Pittsburgh Post-Gazette, a new term was coined last month at PodCamp Pittsburgh 2. The term is “bacn” (pronounced bacon). Bacn is opt-in email from your bank, your dentist and other service providers. It’s not exactly spam, because you asked for it. But it’s not personal e-mail either. For online marketers, bacn is the […]

Cable Imitates Interweb. Hopes Ad Dollars Will Follow.

According to The Wall Street Journal (paid sub. req.), the ability to direct ads to viewers’ specific interests which is driving the growth of Internet advertising, could also fuel the new ad opportunities on cable platforms. Cable operators, through which a majority of Americans watch TV, are developing a new generation of marketing platform, including […]