Shiv Singh of Razorfish names 10 trends in "social influence marketing," a term his agency coined to describe what old timers simply call Word of Mouth. It's just that it's digital now, so the lexicon is expanding (not always in a good way). Here's what Singh and his colleagues see unfolding: 1. Social media usage will result in more influence. 2. The focus will shift to influencers. 3. Top-down branding will …
Yet Another Facebook Story: 566% More Time Spent
Brian Morrissey of Adweek has courteously summarized a new 16-page report from Nielsen about how people use the Internet. I'd say this graphic pretty much captures the major media trend of the moment: Morrissey adds: The search for a workable ad model is even more urgent now that social media has broken out of the youth demographic, Nielsen found. For example, Facebook's greatest growth has come from 35-49 …
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A Textbook “Marketing As Service” Example
SPAR, founded in the Netherlands in 1932, is the world's largest international food retail chain with nearly 16,000 stores in 34 countries. According to JWT's AnxietyIndex*, SPAR supermarkets in Prague have launched a special online tool to help consumers deal with the economic crisis. Consumers can print a new discount shopping voucher every day. They can also ask online consultants from the University of Economics …
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The Metaphysics of Modern Communications
Josh Spear believes one must understand infinity (no small task) in order to speak persuasively to digital natives. As a 'born digital' consumer, I'm engaging with infinity day in and day out. My inbox is never full. I upload as many photos to Facebook as I damn well please. (Facebook by the way is now the largest photo-sharing site in the world, with users uploading more than 850 million pictures each month). We can …
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1-To-Many Times 7 Mil
The people have something to say. Power to the people. That's the idea I get after looking through "Media Shifts to Social," a slide show from Netpop Research. According to Netpop, 7 million people in the U.S. contribute content online through six or more activities (uploading photos, publishing blogs, posting ratings/reviews, etc.). These heavy users connect with 248 people in a typical week, on average. …
LinkedIn Is Serious
Abbey Klaassen at Ad Age notes that LinkedIn is well positioned to capitalize on the downturn in the economy. The professional networking site hit 36 million members last Monday and is adding them at a rate of about one member per second. According to ComScore, it's gone from about 3.6 million unique monthly visitors a year ago to 7.7 million today, which would make it even with Yahoo HotJobs, the third-largest …
News And Paper Need A Separation
The negative news about newspapers is deafening. The Philadelphia Inquirer, Chicago Tribune, Los Angeles Times, Seattle Post-Intelligencer, San Jose Mercury News, and now the San Francisco Chronicle are all battling for their very existence. Some might make it, others might not. Everyday this drama plays out, side by side with the dramas in our financial markets, in Detroit and on Main Streets throughout the …
Digital Elites To Descend On Cinci
According to Ad Age, the digertati are slated to be in Cincinnati on March 9th for "Digital Hack Night" at P&G headquarters. Some of the biggest names in digital and social media -- including top executives from Google, Facebook, MySpace and Twitter -- are expected to attend. "It is about learning and engagement, and we're inviting in a broad range of digital people," a P&G spokeswoman said, including agencies and …
