1-To-Many Times 7 Mil

The people have something to say. Power to the people. That’s the idea I get after looking through “Media Shifts to Social,” a slide show from Netpop Research.
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According to Netpop, 7 million people in the U.S. contribute content online through six or more activities (uploading photos, publishing blogs, posting ratings/reviews, etc.). These heavy users connect with 248 people in a typical week, on average.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.