The Metaphysics of Modern Communications

Josh Spear believes one must understand infinity (no small task) in order to speak persuasively to digital natives.

As a ‘born digital’ consumer, I’m engaging with infinity day in and day out. My inbox is never full. I upload as many photos to Facebook as I damn well please. (Facebook by the way is now the largest photo-sharing site in the world, with users uploading more than 850 million pictures each month).
We can thank technology for enabling this phenomenon. It’s simply beyond our understanding that we could ever reach our online limits. We simply can’t fill up infinity.
Unlimited evening and weekend calls. Unlimited text messages. Unlimited minutes. Unlimited downloads. This is changing the way people think about the world, and fast.

The digital construct offers us a new way to understand space, since digitally speaking space is infinite. Naturally, the implications are massive for marketers, media, government and so on.
I wish there was a new way to understand money. We know in our hearts and minds that there is enough food, water, shelter, medicine and love for everybody on the planet, but our systems of distribution are not equitable. They suffer from bad design.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.