Toyota Prius and Dictionary.com are working together on an innovative contextual advertising program. According to The Wall Street Journal: With help from Saatchi & Saatchi, the car maker is working with Dictionary.com for ads targeted to the definitions of words such as "sustainability," "green" and "moonroof." Those keyword-based ads launched last week, but Prius also took over the online dictionary's home page …
Ads To Enter Digg’s Popularity Contest
Adweek and the San Francisco Chronicle are both reporting on Digg's new advertising format which will let site members collectively decide which ads are worth viewing and which ads are not. "We're democratizing content," said Mike Maser, chief strategy officer for the San Francisco company. "Why not let them have some control over the advertising experience?" Digg will charge advertisers on a cost-per-click basis, …
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Hey, Leave The Internet Out of This
Jeff Jarvis says the darndest things. In response, The Ad Contrarian says things too. ...the internet has created a new species of human being. And these new human beings live in a wonderful world in which they have relationships with all the companies that make the products they use. And the only time companies need to advertise to these people is when that relationship is broken and failing. You see, these new …
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Spotlight On NW Creative: Ecotrust Fisheries Program
It's good to see another Portland agency doing work for another Portland client featured in Communications Arts Interactive Annual 15. Dino Citraro, interaction director/executive producer on the project, says, "The traditional ways of presenting data, most often in spreadsheets, are typically inaccessible, hard to digest, and require serious commitment on the part of the user in order to uncover meaning. Raw data …
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Count Dollars, Not Page Views
The Field of Dreams call to action, "build it and they will come," has turned out to be true for many Web services. However, the maxim for digital developers needs some tweaking. "Build it and they will come and pay to get in," has a much nicer ring to it for those seeking to build sustainable businesses online. Simon Dumenco, a.k.a. The Media Guy, addresses the problem for the Twitters and YouTubes of the world in a …
Armano’s Wheel
David Armano makes really nice graphics to support his points. But what you are about to read is heresy to old schoolers. "The Big Idea" is still very much alive and well--but it's less relevant than it's ever been. Especially big ideas that start with a top down broadcast messages first. This is campaign thinking in it's finest and does not translate directly in a fragmented 2.0 world. Marketers are going to need …
Monetizing MySearchSpace
Digital advertising at its best promises to deliver the right message to the right person at the right time. MySpace, for one, is working to fulfill this promise. Last October, MySpace launched a self-service advertising product called MyAds that allows small businesses to buy ads on its site. Today there are rumors that MySpace will strike a deal with IAC/InterActiveCorp's CitySearch to collaborate on local online …
Brazil Or Bust
Valentina Vescovi is covering the Latin America beat for Ad Age. Today she writes about the digital lag in South American markets. She also mentions the opportunity for growth. Mauricio Mazzariol, founder of the Brazilian Bigman shop and, since last January, part of the Wieden & Kennedy team in Portland, Ore., says: "Brazil has a potentially huge digital market -- 150 million Brazilians have mobile telephones, and …
