Adpulp
Advertising News and Know-How
By David Burn
Jeff Jarvis says the darndest things. In response, The Ad Contrarian says things too. ...the internet has created a new species of human being. And these new human beings live in a wonderful world in which they have relationships with all the companies that make the products they use. And the only time companies need to advertise to these people is when that relationship is broken and failing. You see, these new …
Continue Reading about Hey, Leave The Internet Out of This →
By David Burn
It's good to see another Portland agency doing work for another Portland client featured in Communications Arts Interactive Annual 15. Dino Citraro, interaction director/executive producer on the project, says, "The traditional ways of presenting data, most often in spreadsheets, are typically inaccessible, hard to digest, and require serious commitment on the part of the user in order to uncover meaning. Raw data …
Continue Reading about Spotlight On NW Creative: Ecotrust Fisheries Program →
By David Burn
The Field of Dreams call to action, "build it and they will come," has turned out to be true for many Web services. However, the maxim for digital developers needs some tweaking. "Build it and they will come and pay to get in," has a much nicer ring to it for those seeking to build sustainable businesses online. Simon Dumenco, a.k.a. The Media Guy, addresses the problem for the Twitters and YouTubes of the world in a …
By David Burn
David Armano makes really nice graphics to support his points. But what you are about to read is heresy to old schoolers. "The Big Idea" is still very much alive and well--but it's less relevant than it's ever been. Especially big ideas that start with a top down broadcast messages first. This is campaign thinking in it's finest and does not translate directly in a fragmented 2.0 world. Marketers are going to need …
By David Burn
Digital advertising at its best promises to deliver the right message to the right person at the right time. MySpace, for one, is working to fulfill this promise. Last October, MySpace launched a self-service advertising product called MyAds that allows small businesses to buy ads on its site. Today there are rumors that MySpace will strike a deal with IAC/InterActiveCorp's CitySearch to collaborate on local online …
By David Burn
Valentina Vescovi is covering the Latin America beat for Ad Age. Today she writes about the digital lag in South American markets. She also mentions the opportunity for growth. Mauricio Mazzariol, founder of the Brazilian Bigman shop and, since last January, part of the Wieden & Kennedy team in Portland, Ore., says: "Brazil has a potentially huge digital market -- 150 million Brazilians have mobile telephones, and …
By David Burn
James Dowd believes we're on the verge of mass customization, a shift in production that will dramatically change the manufacturing score. Everyone knows digitization screwed up publishing, music and film. You think that process is over? Oh no, the next revolution is the digitization of actual, physical stuff. The current economy is only pushing that process forward at an accelerated pace as people look for …
By David Burn
The redesigned BobDylan.com has a tricked out record player that's available as a pull down menu. Maybe it's no big thing, but I like it. A lot. The scratchy man from Minnesota belongs on vinyl. …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer