Listening To The Listeners

Stephen Landau, a partner at Substance and his friend Peter Yesawich, Jr. of Digital Buzz Blog recently spoke to a group of journalism students at University of Oregon about where digital is headed. U of O student, Isaac Viel wisely got the two gentlemen to speak on camera about the topic, as well. Interview with […]

Matt Mason On Competing With Pirates And Other Matters

Matt Mason, is Strategy Director at Syrup and author of The Pirate’s Dilemma. I like how he says business books are big business cards. That’s sort of how I feel about AdPulp.

Conversation Starters – What Brands Are Made Of

Mahesh Murthy, founder of Pinstorm and a venture capitalist at Seedfund, writing in The Wall Street Journal asks if your brand is “remark-worthy.” Because it’s kind of difficult to start a conversation around the brand if it isn’t. When someone talks about your offering, is there a 10-second sound bite that is “re-tweetable” on Twitter? […]

Fighting Words

PORTLAND–It’s a drizzly Thursday afternoon, but inside Paddy’s Bar on SW First and Yamhill things are amazingly clear. Dave Allen, a partner in Fight–the strategic marketing firm he launched last year with Justin Spohn and Rob Shields–is holding court. He asked me to join him in order to practice his agency’s pitch. I said yes […]

What Clients Really Think

RSW/US, a Cincinnati-based consultancy that helps agencies hone their new business development efforts, asked marketing execs at 200 companies including Nestle, Pfizer, Kraft Foods, Colgate-Palmolive, Hilton and Harrah’s 23 questions about their agencies. Here’s one of the questions and several random answers pulled directly from the report. Q. If you had one piece of advice […]

Make A Place For Product Development In Your Portfolio

We all know how clients can up and split. Well, the same is true for new and ambitious groups lodged within an old school New York agency. According to Ad Age, McCann Worldgroup is launching a tech unit called Split to create a new revenue stream for holding company Interpublic Group of Cos. Split is […]

Digital Provides Manufacturers A Direct Path To Consumers

Procter & Gamble and e-commerce provider PFSweb will begin operating an online store this month. Named the eStore, the online shopping site will be owned and operated by PFSweb and exclusively feature P&G products to consumers in the U.S. “We are very excited about the eStoreā€Ÿs potential to reach more consumers and create new online […]

The State Dept. Google Is Not

Google believes in the power of good. That’s why they’re guided by Sergey’s Don’t Be Evil philosophy. It’s a great ideal, but one that can be tough to uphold in an international business setting. You have to really mean it when you put ideas like that into your charter. According to David Drummond, SVP, Corporate […]