Like it or not, artificial intelligence can't be avoided. It's in the news each and every day, and on the tongues of students, professors, influencers, and office workers. When I visit LinkedIn, I am flooded with full-throated enthusiasm for AI. Even the Super Bowl has been taken over by AI. Did you know that 23% of Super Bowl commercials—15 out of the 66 ads—featured AI? Trishla Ostwald, writing for Adweek, …
Now Watching “Quantum Marketing with Raja Rajamannar”
Quantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard’s Chief Marketing & Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. In the episode "How Marketers are Trying to Read Your …
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How About We Strengthen the FTC’s Negative Option Rule?
How many recurring subscriptions do you have? And how many of these companies with your credit card info contact you before they automatically renew? Only a small percentage of my subscription-based relationships do me the favor (after I change my auto-renew preferences), and I imagine the same is true for you. The FTC uses the phrase “negative option marketing” broadly to refer to a category of commercial …
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When Content Degrades and Distracts, Advertising Suffers Too
Advertising is a parasite that depends on the blood of its host—news and entertainment content—for its survival. When the body or in this case the media industry is sick, the parasite too will suffer. This is the conclusion, although not the language, of Mike Follett, managing director of eye-tracking company Lumen Research (and a former agency-side account planner). He spoke to Nathan Heller of The New …
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Is LLMO the New SEO?
Two Harvard professors looked into the future of AI's impact on the world wide web and what they saw wasn't pretty. Judith Donath, a fellow at Harvard’s Berkman Klein Center for Internet and Society, and Bruce Schneier, a fellow and lecturer at the Harvard Kennedy School published their projections in The Atlantic. Here's a short passage from "It's the End of the Web As We Know It," SEO will morph into LLMO: …
Adpulp Likes “Domino’s Emergency Pizza”
There's no such thing as a free lunch. But there is such a thing as a free pizza when you order from Domino’s online. We don't bestow trophies upon advertising makers (although I hear there's a lot of money in it), but we do point out when they do something notable. An "Emergency Pizza" from Domino's is notable because of how well it addresses customers' needs. People love free, so there's that, but the way this …
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The Data-Driven Way to Win Customers’ Hearts
It's Customer Contact Week and hundreds of people who are responsible for delivering better customer experiences are gathered this morning at the Renaissance Hotel in Austin. Neil Hoyne, chief strategist at Google, Wharton fellow, and author of Converted: The Data-Driven Way to Win Customers' Hearts is this morning’s keynote speaker. “I get people to click on pictures,” he humorously and humbly says from the …
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Tweet, Tweet: Twitter Is Failing Harder Every Single Day
Once upon an Internet moment, Twitter was a big deal. Then a braggadocious billionaire bought the company and within minutes the social media platform's engine began to sputter and its wheels flatten. Flash forward to the present. An internal presentation obtained by The New York Times reveals that Twitter’s U.S. advertising revenue for the five weeks from April 1 to the first week of May was $88 million, down 59 …
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