Designer William Drenttel, a founding editor at Design Observer, discusses his pre-design background as a "Mad Man." When I started at Compton, account executives on Procter & Gamble generally had MBAs from Penn, Columbia or Dartmouth. We were white and generally male. We bought our (white) shirts at one of three places: Brooks Brothers, J.Press ("of New Haven"), or Paul Stuart. There were no other acceptable …
Battle of the Human Billboards
Rob Walker points to an interesting response to the above t-shirt. …
Walmart Changes Logo, Drops Hyphen. Craziness!
I like good logos and all, but I don't quite get why people obsess over them. And I can't imagine the decision-making process that went into Walmart's new logo. Plus, they're dropping the hyphen. So, what do you think? …
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Paint By Numbers Design Rules
BusinessWeek canvassed a broad range of Internet luminaries to discover the design rules they live by. 1. Thou shalt not abuse Flash. 2. Thou shalt not hide content. 3. Thou shalt not clutter. 4. Thou shalt not overuse glassy reflections. 5. Thou shalt not name your Web 2.0 company with an unnecessary surplus or dearth of vowels. 6. Thou shalt worship at the altar of typography. 7. Thou shalt create immersive …
Design Out of Chaos Without the Aid of Mind
Susan Blackmore says, a meme is not an idea, rather it's "that which is imitated." In other marketing 2.0 words, a meme is viral. Since, most of us in advertising today are trying to create viral videos, it might be worth taking 21 minutes to absorb this TED lecture. …
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Designed To Drink
Coca-Cola and its design firm Turner Duckworth made their mark on Cannes yesterday, capturing the Grand Prix in the ad festival's inaugural design Lions. The majority -- about three quarters -- of the design Lions winners were from what one would consider ad agencies, rather than from design shops. Rodney Fitch, head of the design jury and chairman-CEO of Fitch, said "Design companies have never heard of Cannes." He …
Letting Design And Designers Lead The Way
Paul Isakson, Senior Strategic Planner at space150, wants ad peeps to start thinking like designers, not like ad peeps. As an industry, we have to stop thinking about things like traditional advertising people. We need to start thinking about things like designers, engineers, architects and the like. We need to think about the action we want people to take and what will be required to make that action happen. We …
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Real Insight That Builds A Business Doesn’t Grow On Trees
Matthew Milan, Director of Insight and Planning at Critical Mass, is sharing slides. | View | Upload your own On page eight of this deck, there's a nice quote from Ron Johnson of Apple. He says, "Design works if its authentic, inspired and has a clear point of view. It can't be a collection of input." I love it when people refuse to compromise their vision. That is, I love it when their vision is grand and …
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