Real Insight That Builds A Business Doesn’t Grow On Trees

Matthew Milan, Director of Insight and Planning at Critical Mass, is sharing slides.

On page eight of this deck, there’s a nice quote from Ron Johnson of Apple. He says, “Design works if its authentic, inspired and has a clear point of view. It can’t be a collection of input.”
I love it when people refuse to compromise their vision. That is, I love it when their vision is grand and wise.
[via Jack Vinson]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.