Real Insight That Builds A Business Doesn’t Grow On Trees

Matthew Milan, Director of Insight and Planning at Critical Mass, is sharing slides.

On page eight of this deck, there’s a nice quote from Ron Johnson of Apple. He says, “Design works if its authentic, inspired and has a clear point of view. It can’t be a collection of input.”
I love it when people refuse to compromise their vision. That is, I love it when their vision is grand and wise.
[via Jack Vinson]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.