Avenue A | Razorfish suggests we "treat every page like a home page." Every page is now a home page, each of which will have a wider reach, a lasting shelf life, and the ability to attract a new audience like never before. To capitalize on this, ensure that every page has a strong, clear global navigation scheme and related content that is visibly promoted. And don’t forget to make sure that display advertising gets …
Why So Ugly?
Rob Walker discusses the absense of a design imperative in MySpace's offering. When I first looked at MySpace, my reaction was: “What a mess. It’s just (visual) noise.” In fact I think I reacted to it much like parents reacted to some of the music I listened to when I was a kid: That it wasn’t music at all, just noise. Now what’s interesting about that to me is that, from my point of view, it most certainly was …
No Headline Needed
American Society of Magazine Editors selected the April 9th issue of The New Yorker as the Best News Cover of the Year. It is a powerful image. [via Bad Banana Blog] …
Bitchin’ Ads The Tip Of The Iceberg For Nike
The Wall Street Journal is running a great article on how Nike is reaching well beyond the sports world to find inspiration for their lifestyle products. At Nike, the drive to recruit under-the-radar influencers like Mr. Cartoon is on the rise and a key part of the company's strategy. While other sneaker-makers have also called on cultural soothsayers to shape their aesthetic agenda, Chief Executive Mark Parker has …
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Molly’s Big Brain
Molly E. Holzschlag is a well-known Web standards advocate, instructor, and author. Here she is contemplateing the massive brain power needed to operate in information-rich environments like the intertubes: Web designers and developers are challenged in a way that very few learners and thinkers are challenged. Not only is the complexity of the subjects that we study a concern, but the rate at which we must absorb …
Portfolio Tip #72: Wear Your Passion On Your Sleeve
Graphic designer Michael Beirut busted out his 1979 portfolio for Design Observer. Beirut describes the piece above: We'll start with this portrait of jazz saxophonist Sam Rivers, copied from photographs on his album The Complete Blue Note Sessions. This is the kind of thing upon which I had built my reputation by the time I graduated from high school: painstaking realism in the style of Bernie Fuchs, Bob Heindel …
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Given 200 Words, You Make Them Count
A Brief Message, a new site from Khoi Vinh and Liz Danzico, features design opinions expressed in short form. Somewhere between critiques and manifestos, between wordy and skimpy, Brief Messages are viewpoints on design in the real world. They’re pithy, provocative and short — 200 words or less. …
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Taking The High Road With Clearview
Joshua Yaffa, writing for the NYT Magazine, examines the ongoing transition from Highway Gothic to Clearview on the nation's highway signs. Looking at a sign in Clearview after reading one in Highway Gothic is like putting on a new pair of reading glasses: there’s a sudden lightness, a noticeable crispness to the letters," he writes. Then he provides some background on why fonts matter as much as they do: Less than …
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