BusinessWeek canvassed a broad range of Internet luminaries to discover the design rules they live by. 1. Thou shalt not abuse Flash. 2. Thou shalt not hide content. 3. Thou shalt not clutter. 4. Thou shalt not overuse glassy reflections. 5. Thou shalt not name your Web 2.0 company with an unnecessary surplus or dearth of vowels. 6. Thou shalt worship at the altar of typography. 7. Thou shalt create immersive …
Design Out of Chaos Without the Aid of Mind
Susan Blackmore says, a meme is not an idea, rather it's "that which is imitated." In other marketing 2.0 words, a meme is viral. Since, most of us in advertising today are trying to create viral videos, it might be worth taking 21 minutes to absorb this TED lecture. …
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Designed To Drink
Coca-Cola and its design firm Turner Duckworth made their mark on Cannes yesterday, capturing the Grand Prix in the ad festival's inaugural design Lions. The majority -- about three quarters -- of the design Lions winners were from what one would consider ad agencies, rather than from design shops. Rodney Fitch, head of the design jury and chairman-CEO of Fitch, said "Design companies have never heard of Cannes." He …
Letting Design And Designers Lead The Way
Paul Isakson, Senior Strategic Planner at space150, wants ad peeps to start thinking like designers, not like ad peeps. As an industry, we have to stop thinking about things like traditional advertising people. We need to start thinking about things like designers, engineers, architects and the like. We need to think about the action we want people to take and what will be required to make that action happen. We …
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Real Insight That Builds A Business Doesn’t Grow On Trees
Matthew Milan, Director of Insight and Planning at Critical Mass, is sharing slides. | View | Upload your own On page eight of this deck, there's a nice quote from Ron Johnson of Apple. He says, "Design works if its authentic, inspired and has a clear point of view. It can't be a collection of input." I love it when people refuse to compromise their vision. That is, I love it when their vision is grand and …
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Designing for Distributed Content
Avenue A | Razorfish suggests we "treat every page like a home page." Every page is now a home page, each of which will have a wider reach, a lasting shelf life, and the ability to attract a new audience like never before. To capitalize on this, ensure that every page has a strong, clear global navigation scheme and related content that is visibly promoted. And don’t forget to make sure that display advertising gets …
Why So Ugly?
Rob Walker discusses the absense of a design imperative in MySpace's offering. When I first looked at MySpace, my reaction was: “What a mess. It’s just (visual) noise.” In fact I think I reacted to it much like parents reacted to some of the music I listened to when I was a kid: That it wasn’t music at all, just noise. Now what’s interesting about that to me is that, from my point of view, it most certainly was …
No Headline Needed
American Society of Magazine Editors selected the April 9th issue of The New Yorker as the Best News Cover of the Year. It is a powerful image. [via Bad Banana Blog] …