Subaru and its ad agency, Carmichael Lynch, are Fighting Mediocrity. Are you? According to BrandFreak, "Subaru is on a bit of a roll. The Outback won Motor Trend's Sport Utility of the Year last year, among other kudos. And the automaker's chief marketing executive, Tim Mahoney, was honored in Brandweek's recent Marketer of the Year issue. It's from this zone of good fortune and hyperconfidence that the automaker …
No Creepy King, No Problem
These new Burger King spots from Crispin Porter + Bogusky and director Brian Lee Hughes don't employ the creepy King, but there is physical comedy and an uncomfortableness with homosexuality. You know, the typical frat boy humor from the agency that does it best. …
Chevy Declares, “We’re Going Hunting–It’s Civic Season.”
"It's Civic season" is an interesting choice of words. Let's say that phrase is the one that sticks in a consumer's head. Taken out of context it could mean it's time to buy a Civic. [via Make the Logo Bigger] …
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Lean Forward With MSNBC
According to The New York Times, this multimillion-dollar ad campaign is a long time coming for the 14-year-old MSNBC. "When you're clear about who you are, you actually make money," said Sharon Otterman, the chief marketing officer for MSNBC, who started work there one year ago. …
Yes, Navy Beans
Here's some new work from Sons and Daughters director Matthew Swanson for Apple Auto Glass via JAN Kelley Marketing of Burlington, Ontario. I have to think these spots will get the attention of motorists in need of windshield repair. There's just strange enough to break through. …
Next Time You’re Charged By A Bull At ORD Or LGA, Show ‘Em Your Samsonite Spinner
Once upon a time Samsonite was based in Denver. And once upon a time this copywriter worked on the Samsonite account. I didn't get to add any suitcase commercials to my reel but that's not a problem for Boston-based independent Connelly Partners, who is out with this new bullfighting spot--Connelly's first for the iconic American brand (which merged with American Tourister and consolidated operations in New …
I Wonder If It’s Safe To Wear Clarks On A Virgin Atlantic Flight
Old Spice Users Like Quarter Pounders
DDB, Sydney explores the manliness is next to godliness motif in this spot for McDonald's. [via Make The Logo Bigger] …
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