Choose two for five. That's the value-laden lure being used by Quiznos and their new agency of record, WONGDOODY. In other quick serve restaurant news, Chipotle decided to move its account in-house after a stint at Butler Shine Stern & Partners. …
Christine Dougherty, Come On Down
Taco Bell's Drive-Thru Diet is a seven-item "fresco-style" menu that has a new Jared-like spokesperson named Christine Dougherty. Dougherty is a "real-life Taco Bell customer" who lost 54 pounds over a two-year period by replacing her usual fast-food lunch or dinner with an item from Taco Bell's Fresco menu. Taco Bell's agency, DraftFCB in Irvine, Calif. wrapped Dougherty's story in an informercial framework, a fact …
Time To Stand Up And Be Counted In 2010
Über Content director Jason Kohn is traveling across America shooting real people and their stories for Draftfcb New York's campaign for the U.S. Census Bureau. In this piece, Kohn meets five generations of the Grand Ronde Tribe. I think this is strong content for the U.S. Census Bureau brand. Draftfcb is answering the key question for the census--why should one take the time to fill it out? Not everyone's answer …
Continue Reading about Time To Stand Up And Be Counted In 2010 →
MADD Says Drunk Drivers Are Moral Midgets
Sometimes it's fun to create a wholly unsavory character. One with character defects as obvious as scars. That's where TBWA\Toronto and Holiday Films director Adam Massey went with this new campaign for MADD. …
Continue Reading about MADD Says Drunk Drivers Are Moral Midgets →
Sharebuilder Believes We All Need Something To Invest In
Sharebuilder from ING Direct wants to help put you "on the road to happiness." Which is an odd way to characterize the stock market, given the hard core unhappiness it has been responsible for, of late. The 30-second spot entitled "Owners" features three Main Street Americans in everyday life - a bike courier, young professional and construction worker - who are empowered to take control of their future by using …
Continue Reading about Sharebuilder Believes We All Need Something To Invest In →
War Is Not A Video Game…
And war reporters are not soldiers. But this isn't about war. It's about using war to drive viewers to a media channel. Client: Sky TV Agency: DDB/Auckland …
Santa Wrestling
Sell! Sell! in London is helping Fentimans, the independent Hexham-based soft drinks company, tug Coca-Cola's long white beard this Christmas. illustration by Steven Noble Created by Sell! Sell!, the ad depicts an old-fashioned illustration of a Fentimans Santa wearing the colours of Curiosity Cola and workman's boots standing victorious over a chubby Father Christmas lying prostrate and dressed in his customary red …
Rabbit Holes Discovered In Philadelphia
Alice, which premiered last night and continues tonight, is a four-hour movie event starring Academy Award-winner Kathy Bates as the Queen of Hearts and Caterina Scorsone as Alice. To promote the show SyFy (a unit of NBC) turned to Fallon for a multimedia marketing campaign, which includes the following twist on out-of-home: [via Brand Flakes for Breakfast] …
Continue Reading about Rabbit Holes Discovered In Philadelphia →
Wieden Delivers Some Odd (In A Good Way) Executions for Target’s Price-Driven Strategy
Mrs. Clause Gets Freaky With Frosty
[via The Denver Egotist] …
Continue Reading about Mrs. Clause Gets Freaky With Frosty →