Extreme Personalization In Social Channels Is The New Black

When Old Spice’s man on a horse started making videos that addressed consumers directly, a viral star was born. Now, ATT wants some.

At this time, 2353 people have gone to ATT’s Facebook Page to offer a Valentine’s Day message to a loved one in hope that it will be shouted from a mountaintop by a mountain man.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.