Extreme Personalization In Social Channels Is The New Black

When Old Spice’s man on a horse started making videos that addressed consumers directly, a viral star was born. Now, ATT wants some.

At this time, 2353 people have gone to ATT’s Facebook Page to offer a Valentine’s Day message to a loved one in hope that it will be shouted from a mountaintop by a mountain man.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.