I see a lot of annoying commercials. We all do. But have you seen this BeenVerified.com commercial? I find it highly annoying. “I make sure I know, before I date.” Sorry, but a computer background check can’t tell you if the person you’re about to go out with is a good person or not. "No stranger comes around my growing family, without a background check." Puh leeze. …
Milk Makes Marriages Stronger
Are you a man living with PMS? That’s the question the California Milk Processor Board is asking California men this summer. Produced by San Francisco-based advertising partner Goodby, Silverstein and Partners, the new campaign consists of billboards and wild postings, radio ads on National Public Radio, banner ads and tools on Facebook, Twitter and Pandora. …
Royals And Rogues Alike Flock To The Golden State
The Duke and Duchess of Cambridge arrived Friday in Southern California’s vacation playground. California Tourism's ad agency, Mering Carson, anticipated the royals arrival, by airing the following spot on July 1 in the US, as well as in Canada, England, Australia and New Zealand. The commercial, “Royal Visit,” was produced by Beef Films. The Beef crew traveled by bus from Los Angeles to Palm Springs, …
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Don’t Worry Kids, Boomers Rock On
Saatchi & Saatchi LA has introduced a new campaign for the Toyota Venza that plays with generational identity. Here we see a concerned daughter's POV that doesn't quite match up with the reality on the ground. The concept is grounded in findings from Saatchi LA's consumer insights research, which found that active boomers want to spend on things that bring them self-fulfillment. Sounds like the 1960s all over …
He Who Lives In A Glass House
Rent.com believes the time has come to stop accepting, without question, that home ownership should be everyone's dream. The script being read through the loudspeakers in this spot draws on excerpts of speeches delivered by U.S. presidents in the '30s, '40s and '50s, according to the video’s creators, branded content shop Conscious Minds. …
Pepsi Kicks Sand In Coke’s Face With New “Santa Dancing” Spot
Coca-cola and Santa are buds. During the winter months, that is. But not in the summer, not if Pepsi has any say in it. "Santa Dancing" features Coke's de facto mascot hitting up a beachside bar after dancing his jolly rear off. When the bartender offers Santa his traditional Coke, he states his preference for the good stuff, explaining, "I'm on vacation." TBWA/Chiat/Day worked with director Joe Pytka and …
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The Secret’s Starting To Get Out
Have you heard of Duke's Mayo? I hadn't, but then a sample arrived in the mail earlier this week. I haven't spread it on anything yet, but it did interest me in the brand and its commercials (see how easy it is to get my attention?). The new campaign is part of an effort by The C.F. Sauer Company to expand Duke’s presence throughout the U.S. and to compete with national brands. Elevation in Richmond, …
Zeus Can’t Drive 55
The ancient Greeks were an imaginative lot. And their gods were pretty amazing too. ATTIK/San Francisco is tapping some of this magic in its new campaign for the limited edition Scion tC Release Series 7.0. Only 2,200 of these "High Voltage" tCs will be created, with each one featuring a customized TRD body kit, push button ignition, glossy black alloy rims. "The 2011 tC is one of our best selling …
