The Resonsibility Project from Liberty Mutual is a new campaign from Hill Holiday that rests on the shoulders of a fictional but believable family that's faced with tough times and even tougher decisions. Stuart Elliott says the commercials--directed by the film director Harmony Korine--present fraught moments in the lives of the Marlowes. Paul G. Alexander, senior vice president and manager for communication …
Three Gravity Free Muskateers
[via UniWorld Group] …
Gyro Takes The Country Out Of Racing
Indy racing has always been a notch above NASCAR in terms of sex appeal. Gyro Worldwide has always been a notch above in terms of sex appeal. Here the twain meet. Credits: CEO/Executive Creative Director- Steven Grasse Creative Director- Ron Pushkar Agency Producer- Joe Conti Production- Buck LA Music- "A New Race" by Radio Birdman …
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If You’re Not A CEO, Please
And the story continues: Even George Parker likes the videos above (and what's not to like?). Kudos to JWT, New York for a really great campaign for jetBlue. Funny as hell... But also perfect in its timing and messaging. Great casting, great production, watch it at least three times to get the nuances (that's French for details). …
Visa Goes Swimming With Lee Clow
Barbara Lippert of Adweek likes the new Visa spot from TBWA. "When was the last time you went to the aquarium ... on a Tuesday ... with your daughter?" It's clear we're dealing with a new economic reality -- no more jetting off on the spur of the moment to exotic places where they don't take American Express. Now, we dream of time out with our families, and the freedom to take time off from (or forget about being out …
A Different Approach To Food Porn
spot by Mendelsohn Zien [via Adfreak] …
Do You Pretend To Work?
If you pretend to work (and who among us doesn't?), you'll want to make sure you have the insanely expensive Microsoft Office for Mac suite of applications installed on your machine. Then the trick is to keep Excel, Word and Power Point open at all times on your desktop. That's the trinity of seriousness, even if it's only an appearance. Prod co: Traffik Filmworks, @radical.media Dir: Dennis Liu Copywriter: Spot …
Looked Good Off The Tee But The Ball’s In The Rough
The thing I don't understand about this spot is why Golf Now would appeal to men with the denial of benefits argument. It doesn't make sense. Just the idea of lack of benefits could throw a man's game off and do permanent damage to his handicap. …
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