Looked Good Off The Tee But The Ball’s In The Rough


The thing I don’t understand about this spot is why Golf Now would appeal to men with the denial of benefits argument. It doesn’t make sense. Just the idea of lack of benefits could throw a man’s game off and do permanent damage to his handicap.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.