Adpulp
Advertising News and Know-How
By David Burn
Live in the Know is the new call to action from The Wall Street Journal. According to Adweek, the work is from New York ad shop mcgarrybowen. "So much has happened in the last year and a half with the financial meltdown and its impact, and with media [in general], that we felt a need to create messages talking about why people need to be better informed to make better decisions" in both their personal and …
Continue Reading about In The Know–An Executive’s Desired State →
By David Burn
DieHard has a rich history of outlandishly testing their batteries. In 1975 they left a car frozen on a lake for three months just to see if it would start. With that history in mind, Y&R Chicago had one goal when tasked with reintroducing the DieHard brand: to prove that their batteries live up to their name. To build upon their heritage and reach a younger audience, Y&R partnered with director Henry Alex-Rubin to …
By David Burn
Colle+McVoy introduces a new campaign for the Minnesota State Lottery that uses hamsters to show how Scratch Games provide relief from the grind of the rat, er hamster, race. The campaign inlcudes seven, 30-second television spots directed by Rocky Morton of MJZ. All feature hamsters interacting in human-like scenarios. …
Continue Reading about In Rare Instances (Like This One) Anthropomorphic Can Be Funny →
By David Burn
Choose two for five. That's the value-laden lure being used by Quiznos and their new agency of record, WONGDOODY. In other quick serve restaurant news, Chipotle decided to move its account in-house after a stint at Butler Shine Stern & Partners. …
By David Burn
Taco Bell's Drive-Thru Diet is a seven-item "fresco-style" menu that has a new Jared-like spokesperson named Christine Dougherty. Dougherty is a "real-life Taco Bell customer" who lost 54 pounds over a two-year period by replacing her usual fast-food lunch or dinner with an item from Taco Bell's Fresco menu. Taco Bell's agency, DraftFCB in Irvine, Calif. wrapped Dougherty's story in an informercial framework, a fact …
By David Burn
Über Content director Jason Kohn is traveling across America shooting real people and their stories for Draftfcb New York's campaign for the U.S. Census Bureau. In this piece, Kohn meets five generations of the Grand Ronde Tribe. I think this is strong content for the U.S. Census Bureau brand. Draftfcb is answering the key question for the census--why should one take the time to fill it out? Not everyone's answer …
Continue Reading about Time To Stand Up And Be Counted In 2010 →
By David Burn
Sometimes it's fun to create a wholly unsavory character. One with character defects as obvious as scars. That's where TBWA\Toronto and Holiday Films director Adam Massey went with this new campaign for MADD. …
Continue Reading about MADD Says Drunk Drivers Are Moral Midgets →
By David Burn
Sharebuilder from ING Direct wants to help put you "on the road to happiness." Which is an odd way to characterize the stock market, given the hard core unhappiness it has been responsible for, of late. The 30-second spot entitled "Owners" features three Main Street Americans in everyday life - a bike courier, young professional and construction worker - who are empowered to take control of their future by using …
Continue Reading about Sharebuilder Believes We All Need Something To Invest In →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer